Motivational Theories

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This essay will evaluate the advantages and disadvantages of different motivational theories and the leadership styles for diesel and justify a motivational theory and leadership style that will best suit will best suit diesel. Diesel is a very popular and well-known brand mostly because of their diesel product jeans and more recognizes clothing, Fragrance. The Company was created by Renzo Rosso more than 30years ago and is today an innovative international company manufacturing jeans and casual clothing as well as accessories. It is present in over 80 countries will more than 10,000 point of sale. Diesel Company employs some 2,200 employees globally with a turnover of about $1.737billion according to Times. This list of numbers is far less interesting than the company, people and founder behind them. Remarkable company with a unique mindset, a mindset which puts sales and profit behind them to building something special, something “cool’’ and something which can change the world of fashion Advantages and disadvantages of different motivational theories and leadership styles of diesel would be evaluated in this part of the essay and in conclusion justify the motivational theory that will best work for diesel. I am going to start by evaluating the advantages and disadvantages of using Taylor’s motivation theory in diesel. Scientific management was created by a man called Fredrick windseo taylor at the end of the 19th century to improve the work labour productivity of analyzing and establishing work process. He taught that by analyzing the work in a scientific manner, one he called the “one best way“ . The Theory has its own strength and limitation when applied in diesel. One of the best first formal divisions between workers and managers, Managers must cooperate with workers to ensure the job is done a scientific way. There is a clear division between of work and responsibility between management and works, managers concern themselves with the planning and supervision of the work and workers carry it out .Taylors method can be widely adopted by diesel as it increases productivity as workers are paid with the “piece rate system “–pay per unit, the more units workers produce the more money they gain or are being paid. I will diesel identify the most efficient workers from the inefficient ones since they will get to monitor the amount of unit an employee produces .Taylorism can easily be abused to exploit human beings as managers will exploit and use it as a reason to downsize the firms or force more work from the employee morale and in turn be affecting the original focus of the theory. When current market becomes more competitive managers can seek to use Taylor’s theory, they turn to analysis and calculate employees task and cut down employees, burden the remaining with extra duties. This type of approach has close link with the autocrative management style of leadership as managers take all the decision and simply gives orders to those below them. In general workers tend to dislike this type of management as they are given boring, repetitive task to carry out and are treated as human machines and without their views been taking to account. Herzberg’s Motivation – hygiene theory (two factors) according the two factor theory of Fredrick Herzberg, people is influenced by two factors and these factors distinguishes two set of needs motivators and hygiene. Motivators increase the satisfaction and motivation of employees and including recognition, achievement. On the other hand hygiene factors such as supervision, salary, working environment, company policies and relationship with colleague do not motivate but stop dissatisfaction. An adequate salary is therefore needed along with other hygiene for the motivators to promote psychological growth and development with this type of approach works are given a greater variety of task to perform not necessarily more challenging which should make more interesting and also involves workers...
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