Motivational Process at Coca-Cola

Topics: Maslow's hierarchy of needs, Motivation, Interpersonal relationship Pages: 4 (1276 words) Published: October 2, 2005
The Motivation Theory Used Within The Coca-Cola Company
The motivational process of The Coca-Cola Company can best be described as one that identifies with Clayton Alderfer's ERG theory. The workplace productivity within The Coca-Cola Company is unmatched by many organizations today. Three essential elements make up Aldermen's ERG theory: The first part focuses on the existence needs within the company; the next part addresses the relatedness needs within the company; and the last part touches on the growth needs within the company. The existence needs of the employees within The Coca-Cola Company can be defined as those needs that have a desired physiological effect on the employees within the company. In addition, it could be the material well-being of the organization itself. In order for there to be harmony within the company, the employees must have a sense of stability in their current position, as well as a potential for growth within the company. Remembering that employees have the desire to be satisfied within the company in which they work, The Coca-Cola Company has many different programs in place in order to assist with this process. For example, the company offers cultural awareness programs and employee forums; these forums consist of employees that share similar interest or backgrounds. The individuals within these forums provide both professional and personal growth to one another. The Coca-Cola Company motivates their employees with incentives and occupational opportunities on a daily basis. The material well-being of The Coca-Cola Company is being achieved each day. The company uses innovative means in order to reach the younger generation of today. An example of this is their nightclub-based programs which cater to America's youths. These programs provide live entertainment and custom-designed lounge furniture to the club owners. The company is constantly producing technology which appeals to consumers, and as long as the company...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coca-Cola. Motivation Process Essay
  • Coca Cola Branding Strategies Essay
  • Coca Cola Essay
  • Essay on Coca Cola
  • Coca Cola Essay
  • Coca Cola Essay
  • Essay about coca cola
  • Essay on Motivational Process

Become a StudyMode Member

Sign Up - It's Free