Motivation Rent-a-Car Case Study

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Topic: Rent-A-Car Case study
Course: 501 HUMAN INTERFACES
Final Assignment

Instructor: Michele Vincenti
Student Name: Navanjot Singh Bajwa
Class: MBA 501

Table of contents:
Abstract…………………………………………………………………………………….3 1. Introduction……………………………………………………………………………4 2. Motivation and approach used by Rent-A-Car………………………………………..6 3. Culture of an organization…………………………………………………………….9 4. Analyzing the Vote System…………………………………………………………..10 5. Effectiveness of Motivational Techniques……………………………………………12 6. Conclusion…………………………………………………………………………….12

References

Abstract
The factors contribute the exceptional customer service explained in the paper. Customer service is main motive of this company and there are several techniques that this company follows to provide better business to the customers. The study is aimed at the factors leading to better business and meeting the expectation of the customers. The study also tells us the various factors leading to job satisfaction. The research also tells us how the culture of the employment plays the important in motivating the employees. The case study comes to an end with the discussion that better customer satisfaction comes with the better job satisfaction.

1. Introduction
Today in workplaces, motivation had been proven to be one of the most useful tools in order to reduce employee turnover and to help maintain skilled and talented personnel. There are many strategies to increase employee motivations such as using personal and external incentives. Whether these incentives are for a feeling of personal satisfaction and accomplishment or for prizes, money, rewards, they are all tactics to motivate an individual to complete a task or engage in an activity. There are 68,000 employees employed with Enterprise Rent-A-Car (Enterprise) in five different countries, thus, making it the largest rental car company in North America. Enterprise had more than 5,000 offices found within 90% of US population. In 1957, Jack Taylor started the Enterprise in St. Louis with just seven cars but now this business is ranked 21st on the Forbes Top 500 Private Companies in America list. Enterprise Rent-A-Car is a perfect example of providing high levels of motivation to its employees. They know for the company to perform well and satisfy their customers with excellent service, Enterprise needs only highly motivated employees to provide the kind of service required. Employees at Enterprise are a great value and they play a very important role to the company. Enterprise is all about hard work but they also know how to reward that hard work. In order to understand ways Enterprise meets its desired goals, it is important to understand the culture in the organization. This paper will first examine different motivational approaches used by Enterprise in order to meet their company’s objectives, along with several examples of the culture at Enterprise. In addition, explanations on the company providing high levels of customer service will be given and lastly, the paper will identify and analyze different motivational techniques used by Enterprise employees effectively for delivering high performance. Motivation is the driving force of Enterprise. Motivation sometimes comes internally but sometimes employees had to be motivated externally, by extrinsic motivation. Things around individual in world are changing very fast in this world, needs of individual, companies which are dependent on consumer’s needs, have to therefore deal with this change. Flexibility in operational and management approach is needed by companies to deal with such things. So, employees are motivated regularly in order to guide their potential to attain organizational objectives. Motivations affecting the performance of employee are two types’ intrinsic and extrinsic motivations. Extrinsic motivations arise from environmental conditions, such as, food, praise, money, food, attention, token,...
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