Motivation in times of change: Kwik Save a case study.
DISSERTATION SUBMITTED IN FULFILMENT OF THE PROJECT UNIT FOR THE DEGREE OF:
BA (HONS) MANAGEMENT, BUSINESS AND ADMINISTRATION
NEW COLLEGE DURHAM
23rd May 2005
BA (Hons) Management, Business and Administration
I hereby declare that:
This project is my own work. I have acknowledged material from the work of other people and I have clearly marked and given references to all quotations; and I permit a copy of the project to be made available in the College Library, for use of students and staff of the college.
Background of Kwik Save
Changes within retail environment
Aim and objectives of study
Resistance to change
Attitudes to change
Retail change theories
Maslow's hierarchy of needs
Alderfer's ERG theory
Newtons first law of motivation
Content (needs) theory
Instrumental goal theory
Frustration induced behaviour
Factors influencing frustration
Money as a motivator
Hollyford and Whiddett
Findings Employee questionnaire
Findings - Interview with store manager
Conclusions and Recommendations
Management of Change
How are staff motivated in times of change?
Theory In The Workplace
Employees become de-motivated after a refit of a store within Kwik Save.
I would like to thank Les Brooks my project supervisor for his time and valuable contributions throughout the project, without this guidance this project would not have been achieved.
I would also like to thank all the employees of Kwik Save Consett, without their help in completing the questionnaires I would not have been able to produce any results. I would also like to thank the store manager Sean White for allowing me access to the store and for allowing me to interview him.
Lastly I would like to thank Gail Unsworth who helped and encouraged me through the HND without her inspiration I would not have got this far.
The researcher currently works as a duty manager for a major retailer within the United Kingdom. The organisation is continually updating its stores; the researcher is often involved in this process within his current store as well as other stores within the organisation.
"Success, not just for survival, must be achieved in a world of intense competion, continued globalisation, and rapid technology change" (Schermerhorn, 1996) with continuing change being necessary for organisations it is important "the effective management of people is important for organisational survival and success". (MULLINS, L, J,. 2005, p _?_ )
"People are the main resource of any organisation" (MULLINS, L, J,. 2005, p ). "The efficiency of staff, their commitment to the aims of the organisation, and the skills and attitudes they bring to bear on the quality of service offered will undoubtedly affect the overall success of an organisation" (MULLINS, L, J,. 2005, p. _?_ )
So that an organisation can achieve success it is vital that they "aim to develop motivation processes and a work environment that will help to ensure...
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