Motivation in Management: Productivity of Employees

Table of Contents
1 - Alderfer’s ERG Theory Overview 3
Components of the Alderfer’s erg theory 3
2 - McClelland’s Need Theory Overview 4
Components of the mcclelland’s need theory 4
Managerial Implications 5
Innovative Actions 5

1 - Alderfer’s ERG Theory Overview

Clayton Alderfer's ERG theory is built upon Maslow's hierarchy of needs theory. To begin his theory, Alderfer collapses Maslow's five levels of needs into three categories. And What he means by his theory that an already satisfied lower level need can become reactivated and influence behavior when a higher level need cannot be satisfied. This is the main concept about it.

Components of the Alderfer’s erg theory

1. The "existence" needs describe the basic material requirements for living.
2. The "relatedness" needs concern the maintaining of important interpersonal relationships.
3. The "growth" needs relate to self-actualization and self-esteem.
2 - McClelland’s Need Theory Overview

David McClelland's acquired needs theory recognizes that everyone prioritizes needs differently. He also believes that individuals are not born with these needs, but that they are actually learned through life experiences. McClelland identifies three specific needs:

Components of the mcclelland’s need theory

1) Need for achievement: Is the drive to excel, and the desire to accomplish something difficult.

2) Need for power: Is the desire to cause others to behave in a way that they would not have behaved otherwise. To influence, coach, teach, and encourage others to achieve.

3) Need for affiliation: Is the desire for friendly, close interpersonal relationships, conflict avoidance, spend more time maintaining social relationships, joining groups, and wanting to be loved.

McClelland also suggested other characteristics and attitudes of achievement-motivated people: achievement is more important than material or financial reward. achieving the aim or task gives greater personal satisfaction