Motivation in Consumer Behavior

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Consumer Motivation
Any purposeful action to be taken by consumers in purchasing products requires enough motivation to generate the urgency, energy and drive to satisfy that need. (Blackwell, Roger, 2006, p. 226) This actually means when involve in marketing, we have to think about things that can really urge our consumer to buy our products. Consumer motivation also will lead the consumers to have the needs to be able to be satisfying both the physiological and psychological needs. The physiological and psychological needs which include safety and health needs, love and companionship, need for financial resources and security. Due to the human needs, these lead many companies try to motivate the consumer by linking their products to the consumer’s needs.

From our research, take Apple Company as an example; We can see the strategy that they use is to arouse the consumers’ curiosity. Our attention usually will attract by things that are new to us. It actually motivates us to learn and create a desire inside us that we want to know more. As we can see, Apple Company which innovates many technologies for the users to adapt. Example of that we can see from iPhone, iPad and iPod.These products which create a curiosity inside the consumer. On the other hand, Apple also educates the potential customer, and provide more information about their product to the consumer. Now we can see, most of the consumer when they are satisfied with the product of iPhone 4S, the Apple Company has aroused the curiosity of the consumer the information about iPhone 5. People around the world were keeping guessing, looking for information, and researchabout what will come out with iPhone 5.

As we can see, innovation the technology becomes one of the tools to motivate the consumer. Instead of the company find out what the consumer needs, they decided to lead the consumer in their ideas of the products. iPhone and iPad are the best example which lead many other competitors follow and...
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