Motivation

MOTIVATION OF EMPLOYEES AND BEHAVIOUR MODIFICATION IN HEALTH CARE ORGANIZATIONS
Snezana Miljkovic
All health care organizations deal with proposed actions for achievement of the goals with the best use of human resources. In that respect, close attention must be paid to motivation of individuals by means of initiative, rewards, leadership within which the work is being organized. The goal is to develop motivational processes and working environment that would help individuals to show their results in accordance with expectations. Motivation is the process of initiating human activities which is directed to attainment of certain goals. Employees who have unclear objectives tend to work slowly, they have bad results, lack interest and perform less tasks than the employees who have clear and challenging goals. Employees with clearly defined goals are more energetic and productive. Modification of behavior involves the use of four means for behavior change known as intervention strategies. These strategies are: positive incentive, negative incentive, punishment and lack of respond. Acta Medica Medianae 2007;46(2):53-62.
Correspondence to: Snezana Miljkovic Clinical center Nis 48dr Zoran Djindjic Blvd. Phone: 063/ 472 000 E-mail: miljković@kcnis.co.yu

Introduction How to motivate people? This question is the key problem and the answer-the highest principle of health care management. All health care organizations deal with proposed actions for achievement of the goals with the best use of human resources. In that respect, close attention must be paid to motivation of individuals by means of initiative, rewards, leadership within which the work is being organized. The goal is to develop motivational processes and working environment that would help individuals to show their results in accordance with expectations. Theory of motivation studies the motivation process. It explains why people at work behave in the manner as they do and the direction they take. It also... [continues]

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