Name of the business:
The firm is called More Vino LTD.
Nature of the business:
More Vino LTD is a multilevel business. It operates four subunits: wholesaling and distribution, a retail store, a bar and a restaurant, and a delivery service. Marketing analysis:
More Vino LTD operates in the alcohol industry. The products are essentially alcohol derivatives especially wine. In addition to wine, they sell hors d’oeuvres and appetizers in the bar and the restaurant. More Vino is located in Port of Spain, Trinidad. Trinidad is one of the islands of Trinidad and Tobago, and is located at the southern-most end of the Caribbean. Port of Spain is the capital city of Trinidad but also the place where all the business activities take place. The city is experiencing a boom in the tourism industry. With the variety of their customers, the Stone brothers, owners of More Vino LTD price their products fairly. More Vino promotes its products by offering wine-tasting special events and special promotion. They are also willing to attract their regular clientele by opening a More Vino wine club. More Vino LTD has a competitive advantage over its competitors because it is specialized in imported wine and wine products of exclusive brands. The evolution of sales growth is strong with more than 100 percent from 2006 to 2007 coming mainly from the on-site consumption. This increase in sales shows that the company’s marketing efforts have been successful. The demand for the products is cyclical because the sales growth increases with the market growth of the industry. The purchase of inventory is seasonal with a peak in the months of May and November. Operations analysis:
More Vino LTD imports its products and uses many ways to sell and distribute it. Due to its multilevel activities and the fact that the company is new, it requires a large amount of inventory. Inventory represents 96.3 percent of current assets for 2006 and 95.7 percent for 2007 so the...