M O N T E R E Y
Agr i cultural
F a r m s
Cheng, Nikki G.
Mercado, Kristine Erika S.
Lim, Christopher P.
Rubenecia, Karla May S.
Martin, Ma. Nathalie Roni B
Yance, Jhoanna Lyn H.
BS Entre 3rd Year, Blk#1
Prof. Neil B. Gamus
Agricultural Entrepreneurship Professor
A. Name of the Enterprise
Monterey Agricultural Farm
One of the essential elements in establishing a business is formulating a business name. The name “Monterey” means king of the mountain and is also associated with San Miguel’s other business firms.
San Miguel Foods Inc. (formerly Monterey Farms Corporation) began in 1969 with one 1,200-hectare cattle ranch in Isabela. In 1980, it became a subsidiary of San Miguel Corporation, the Philippines' largest food, beverage, and packaging conglomerate. Today, it is the country's largest hog and cattle operation, with the latest technology in feed milling, breeding, livestock raising, slaughtering, meat retailing, and meat processing. Monterey meat have gone through an advanced blast-chilling process right after slaughter so bacterial growth is neutralized and freshness and nutrition is locked in.
According to the very nature of the proposed project, which is in line with the livestock type of business, a non-residential area has been the prime consideration of the proponents in choosing the site of the business. The Monterey Agricultural Farms will be situated at 324 Nueno St., Brgy. Langkaan, Dasmariñas, Cavite.
The proposed location had been chosen by the proponents considering such factors as the availability of resources, accessibility to the potential customers, location cost and the environment of the business which fall under agro – industrial land type as being classified by the DENR which is the only approved land type and location for the establishment of a Hog Farm.
C. Descriptive Long-Range Objectives
1. Produce and supply basic meat products that will consistently fulfill applicable regulatory and satisfy customer requirements.
2. Delight our own customers with timely, reliable and responsive services that are attuned to their dynamic needs.
3. Develop skilled, empowered, motivated employees through different interventions and by providing a balanced work of life.
4. Create and manipulate a win-win relationship with our business partners and provide opportunities for mutual growth.
D. Feasibility Criteria
In the Philippines, pork is one of the basic foods which Filipinos eat. It is one of the best sources of protein needed by the body to be strong and healthy. That is why a need for a farm arisesas to our proposed project.
Hog raising business has been a very popular and dependable business in the Philippines. In fact, Hog raising business had dominated the swine industry as a healthy and viable commercial sector.Even in our traditional Filipino Festival/Occasion, Filipinos always crave for cuisine with “PORK”. “Di kompletoangOkasyon kung walanghandangbaboy”.
This statement had marked our traditional way of celebrating special occasions in our lives, and it proved our undying taste for pork. The Philippine Department of Agriculture’s vision is to modernized smallholder agriculture and fisheries to a diversified rural economy which would be dynamic, technologically advanced and internationally competitive.
E. Highlight of the Project
Name of the Proposed Business:
Monterey Agricultural Farms
Nature of the business:
Hogs Production/ Agricultural Farming
Type of business organization:
Location of the project:
324 Nueno St., Brgy.Langkaan, Dasmariñas, Cavite.
Source of Capital Funding of Monterey Agricultural Farms’ general operation and other financial demands will be the sourced from the savings of the proponents...