Monks Mystic Coffee

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Camille Giron
Angela Narito
“Islander Elite Group”

CASE 01 – MYSTIC MONK COFFEE

1.  Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming since he had a concrete and detailed vision and mission for the Mystic Monk Coffee and the Carmelite Monks of Wyoming. His vision for the monastery is to create a new Mount Carmel in the Rocky Mountains. He would also want to transform the small brotherhood of 13 monks living in a small house made as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage presented a formidable challenge. His vision for Mystic Monk Coffee is to be able to overcome his financial obstacle in buying the nearby ranch. The mission of the Carmelite Monks of Wyoming is to dedicate a life of prayer and worship, to live out their lives in the monastery, to vow on obedience, chastity and poverty and to sacrifice by living a cloistered religious life.

2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?

Father Daniel Mary did not have a complete definite objectives and performance targets for achieving his vision, but then he had some like in wanting to obtain the ranch. He sold Mystic Monk coffees online (www.mysticmonkcoffee.com) in 12 ounces of bags for a price of $2.99. Their target was appealing to the Catholics, and about more than 69 million Americans were members of the Catholic Church. By producing high quality Arabica and organic Arabica beans, the monks were able to produce ground caffeinated and decaffeinated varieties in dark, medium, and light roasts and in...
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