LIVE PROJECT OF MARKETING
“MONGINIS CAKE SHOP”
PROJECT ASSIGNED BY :
KOHINOOR BUSINESS SCHOOL,KHANDALA
PROJECT MEMBERS :
PRAKASH MAHRAJ (ROLL NO.8244)
REKHA KUMARI (ROLL NO.8251)
RAGINI SINGH (ROLL NO.8247)
PRIYA (ROLL NO.8246)
WE WOULD HEREBY LIKE TO ACKNOWLEDGE OUR SINCERE THANKS TO PROF. JAVED FOR HIS POWERFUL LECTURES AND INVALUABLE CONTRIBUTION TO THIS PROJECT.HIS GENUINE EFFORTS AND GUIDANCE HAS BEEN INSTRUMENTAL IN SUCCESSFUL IMPLEMENTATION OF THE PROJECT.
WE WOULD LIKE TO EXPRESS OUR GRATITUDE TO THE MANAGER (MR. SAHEB YADAV ) OF “MONGINIS CAKE SHOP” FOR HIS CO-OPERATION IN GIVING US ALL POSSIBLE DETAILS ABOUT THE DEPOT , AS A RESULT OF WHICH , WE CAME ACROSS THE PROJECT COMPLETION.
THIS REPORT IS BASED ON MARKETING AND MANAGEMENT TECHNIQUES USED BY “MONGINIS CAKE SHOP”.
Monginis Cake Shop is a franchise of Monginis. It was established in the year 2005. The owner of the depot is Mr.Manish Navnit Shah. It is located on a vantage location, old PUNE_MUMBAI highway (near Lonavala Bus depot).The Head Office of Monginis in India is at Mumbai. They got franchise from Pune. Product comes through Kondwa factory Pune on daily basis.
Monginis sells itself as "The Cake Shop", producing ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savories, including samossa, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during Diwali, Christmas, Easter and other festivals
Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort precinct, one which was popular with the city's Europeans at the time. In the late 1960s, Monginis Catering was bought up by the Khorakiwala family, and became Monginis Foods Limited. In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reaches across the country, hitting a total worth of about 520 million rupees by 2005.
TERMS AND CONDITIONS SIGNED:
a) They have deposited 1 lakh rupee as a deposit while starting the businesss.
b) The shop has to be owned by the shopper only.
c) Owner has to give daily business of Rs 5000/- right from the first year.
d) They can sell only Monginis product.
Product line :
a) Cake [pic]
e) Cookies [pic]
g) Birthday Candle
PRODUCT RANGE: [pic]
Different flavours of Cake and Pastries, like
Choco almond etc
Price range ;
CAKES half kg = 180 rs
1 kg = 400 rs
DIFFERENT FLAVOUR OF PASTRIES:
Available from RS 12 to 35 rs
WAFERS = 150gm of 28 rs
Cookies = 10 rs
Milk toast = 18 rs[pic]
Khari 250 gm of 30 rs
Candle = 10 rs
Place : They used to get their product from kondwa factory on daily delivery basis. Monginis is situated at lonavala market. Express way is their positive point so, they can get their product within 1 hr. CEO of monginis choose the location in lonavala.
Earlier they thought for opening their shop infront of kumar resort but
Due to lack of parking CEO of lonavala refused that location.
This is the international brand so they don’t need so much promotion.
At the time of starting they used to give their add on local cable. After
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