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Monginis

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  • Jan. 2009
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LIVE PROJECT OF MARKETING

“MONGINIS CAKE SHOP”

LONAVALA

PROJECT ASSIGNED BY :

PROF. JAVED

KOHINOOR BUSINESS SCHOOL,KHANDALA

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PROJECT MEMBERS :

PRAKASH MAHRAJ (ROLL NO.8244)

REKHA KUMARI (ROLL NO.8251)

RAGINI SINGH (ROLL NO.8247)

PRIYA (ROLL NO.8246)

ACKNOWLEDGEMENT

WE WOULD HEREBY LIKE TO ACKNOWLEDGE OUR SINCERE THANKS TO PROF. JAVED FOR HIS POWERFUL LECTURES AND INVALUABLE CONTRIBUTION TO THIS PROJECT.HIS GENUINE EFFORTS AND GUIDANCE HAS BEEN INSTRUMENTAL IN SUCCESSFUL IMPLEMENTATION OF THE PROJECT.

WE WOULD LIKE TO EXPRESS OUR GRATITUDE TO THE MANAGER (MR. SAHEB YADAV ) OF “MONGINIS CAKE SHOP” FOR HIS CO-OPERATION IN GIVING US ALL POSSIBLE DETAILS ABOUT THE DEPOT , AS A RESULT OF WHICH , WE CAME ACROSS THE PROJECT COMPLETION.

THIS REPORT IS BASED ON MARKETING AND MANAGEMENT TECHNIQUES USED BY “MONGINIS CAKE SHOP”.

INTRODUCTION:

Monginis Cake Shop is a franchise of Monginis. It was established in the year 2005. The owner of the depot is Mr.Manish Navnit Shah. It is located on a vantage location, old PUNE_MUMBAI highway (near Lonavala Bus depot).The Head Office of Monginis in India is at Mumbai. They got franchise from Pune. Product comes through Kondwa factory Pune on daily basis.

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ABOUT MONGINIS:

Monginis sells itself as "The Cake Shop", producing ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savories, including samossa, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during Diwali, Christmas, Easter and other festivals

Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort...