Moet & Chandon

Only available on StudyMode
  • Topic: Moët et Chandon, Chardonnay, LVMH
  • Pages : 3 (329 words )
  • Download(s) : 104
  • Published : November 8, 2012
Open Document
Text Preview
1743 : Claude Moët founded
Champagne house that would
become Moët et Chandon

1792: Jean-Remy Moët makes
company the first international brand
of luxury in the world.

2006: Moët et Chandon illuminate
the Statue of Liberty

26,000,000 bottles of champagne per year

Turnover 2008
901 millions €

Staff: 1274

Products sold by the mother company or its subsidiaries:
Champagne : MOËT & CHANDON, DOM PÉRIGNON, MERCIER

CHAMPAGNE


Champagne is a sparkling wine exclusively within the Champagne region of France, from which it takes its name.



Champagne first gained world renown because of its association with the anointment of French kings. Royalty from throughout Europe spread the message of the unique sparkling wine from Champagne and its association with luxury and power.

MOËT


Moët et Chandon is a French winery. Moët et Chandon is one of the world's largest champagne producers and a prominent champagne house.



Moët et Chandon was established in 1743 by Claude Moët.



Moët was the first winemaker in Champagne to exclusively produce sparkling wine. Moët advocated the importance of personal contact with customers. During the 1750s, he networked extensively within the royal circles of Versailles. One of his most loyal customers was the Madame de Pompadour.



1792: Jean-Remy Moët makes company the first international brand of luxury in the world.



The house is established in Argentina since 1960 then in Germany in 1970, before attacking the Californian wines, with the creation of the Chandon Field in Napa Valley. Moet & Chandon will settle later in Brazil and in Australia.



In 1987, Moët Chandon and Louis Vuitton, gave birth to the largest luxury group in the world: LVMH.



In 2006, Moët et Chandon illuminated the Statue of Liberty on its 120th anniversary.

Chiffres MOËT


MOËT sell 26,000,000 millions of bottles of champagne per year.



The Turnover in 2008 was of 901...
tracking img