Moe's Soutwest Grill

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  • Topic: Franchising, International Franchise Association, Franchise
  • Pages : 7 (2085 words )
  • Download(s) : 55
  • Published : November 11, 2008
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Executive Summary

Moe’s Southwest grill is a casual atmosphere burrito bar owned by FOCUS brands. Moe’s headquarters is currently located in Atlanta, Georgia. Moe's Southwest Grill is a chain of about 360 quick-service eateries in 36 states that offer standard Tex-Mex favorites, including burritos, quesadillas, and fajitas, in a quirky, fun atmosphere. 800 more franchise deals signed and currently awaiting construction. Menu items are named after TV, movie, and pop culture references, such as the Art Vandalay, the Triple Lindy, and the Joey Bag of Donuts. Nearly all of the company's restaurants are operated by franchisees. Moe’s is a business format franchise and is available for single-location or multiple-location deals. The franchise fee for a single-location deal is $30,000 non-refundable. In order to open a store location a franchise is expected to have $200,000 in liquid capital and $600,000 in total assets. Moe’s Southwest Grill, a 2007 Top Ten Growth Chain according to Restaurant Hospitality and Technomic, is prepared for vigorous franchise growth. Based on the age this franchise and the growth they have experienced so far, this appears to be an excellent investment opportunity. Moe’s primary competition consist of Qdoba Mexican Grill and Chipotle.

Franchise History
Moe’s Southwest grill is a fairly new franchise concept. Moe’s was organized July 17, 2000 in Atlanta, Georgia by founder and CEO H. Martin Sprock III. The first franchises were offered in 2001. Their parent company is Raving Brands, franchisor of Doc Green’s, Mams Fu’s, Planet Smoothie, PJ’s Coffee, Monkey Joe’s. On April 11, 2007, Raving Brands sold Moe's to FOCUS Brands, franchisor of Carvel, Cinnabon, Seattle's Best Coffee, and Schlotzsky's. There headquarters is located at 2915 Peachtree Rd., NE Atlanta, GA 30305. On March 12, 2007, Raving Brands entered into a 40-store development deal with Canadian partner True North Brands, Inc., representing Raving Brands’ move to an international playing field. On March 27, 2007 Moe’s Southwest Grill contracted with North America’s largest food service marketer and distributor, SYSCO Food Services, to consolidate its U.S. food purchasing and distribution program. The company logo MOE’S SOUTHWEST GRILL and a picture is as follows:

Type of Franchise
Moe’s Southwest Grill is a business format franchise headquartered in Atlanta, Georgia. Moe's is a chain of about 360 quick-service eateries in 36 states throughout the U.S. In 2007, Raving Brands entered into a 40-store development deal with Canadian partner True North Brands, Inc., representing Raving Brands’ move to an international playing field. They are currently seeking qualified franchise partners interested in multi-unit development in exclusive territories around the world. Each development agreement normally involves a development schedule of at least ten retail locations to be developed over a period of three to five years. The number of stores is based on the size of the territory granted and may exceed this number substantially. Investment ranges vary and minimum qualifications in terms of liquid capital available and total net worth are typically upwards of US $1,100,000.00 and a net worth of a minimum near twice that amount. In instances where development is determined to be greater than the minimum level of ten, significant additional liquidity and net worth will be required. Franchise Agreement and Legal Documents

1.The franchise agreement permits the franchisee to be sued in Georgia. Out of stat litigation may force you to accept a less favorable settlement. It may also cost you more to litigate with us in Georgia than in your home state. Although the franchise agreement states that the franchisee may be sued in Georgia, local law may supersede this provision in your state.

2.The franchise agreement states that Georgia law governs the agreement, and this law may not provide the same protections and...
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