Module Guide

STRATEGIC MANAGEMENT (SIM336)

“A business enterprise guided by a clear sense of purpose rationally arrived at and emotionally ratified by commitment is more likely to have a successful outcome, in terms of profit and social good, than a company whose future is left to guesswork and chance.”
Andrews K., (1987) The concept of corporate strategy; cited in De Wit & Meyer,(2010) Strategy Process, Content, Context, an international perspective 4th Edition

MODULE GUIDE
2012/2013

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MODULE LEADER - Derek Harwood / John Dixon-Dawson

Table of Contents

Important Notes 2
Introduction 4
Lecture and Seminar Programme 4
Sunspace – Module information 4
University Documentation 5
Module Feedback 5
Assessment 6
MODULE DESCRIPTION 7
Introductory Lecture 10
Introductory Seminar : Review module guide and assessment! 11
Lecture One: ‘The Strategy Labyrinth.’ 12
The Essential Reading For Lecture One 12
Seminar One 13
Part 1. The Sale of Burmah Castrol to BP Amoco 13
Part 2. Strategy Past; Strategy Futures 13
Lecture Two: Models, Concepts, Theories 14
The Essential Reading For Lecture Two 14
: The Brewery Group Denmark : Faxe, Ceres and Thor 15
Lecture Three : Organizational Purpose 16
The Essential Reading For Lecture Three 16
Seminar Three : Blackberry & The Mobile Phone Industry 17
Lecture Four: Chaos and Strategy 18
The Essential Reading For Lecture Four 18
Seminar Four: Blackberry & The Mobile Phone Industry (case study provided in the module pack) 18
Lecture Five: Influences On Action 19
The Essential Reading For Lecture Five 19
Seminar Five: Ryanair 21
Lecture Six: Public Sector Strategy 22
The Essential Reading For Lecture Six 22
Seminar Six: Strategy development at Castle Press & New Town Council 23
Lecture Six A: Assignment Preparation 24
Seminar 6A Databases 24
Lecture Seven: Risk Management 25
The Essential Reading For Lecture Seven 25
Seminar Seven: Case Study:

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