Modern Young Women and Their Role in a Society – Challenges for Feminism and a Constant Fight Against Social Prejudices
Modern young women and their role in a society – challenges for feminism and a constant fight against social prejudices
British young women as a subject of broad political interest became visible and significant in 1997 when New Labour came into power. It appeared as a novel phenomenon since it was all about “men’s’ world” before. The growing trend of feminism in a new liberal shape – encouraging women to get independent by means of achieving success and earning money, was well supported by press and television. Yet the image of young, ready for success women meets the picture of what is considered as a failure, i.e. less educated, young mothers and their lower quality of life.
Soon, the issue of obese, diet and body image turned into a matter of public concern. Next, young women have started to be seen as valued prospective client and consumers, i.e. targets for marketing tools and strategies involving all media spaces. However along with all promises of modern society, there are still aspects that make women staying behind, despite all optimism of equal opportunities: poor background or simply decision of having children which very often closes the door of work career in desired and quick way.
One of very important means of giving opportunities to young women is a changing system of education, being one of the most factors guarantying the high level of life. Nevertheless one should not forget that the type of school is still important, altogether with the care and upbringing received at home. Having all these advantages available, women have free choice whether to have children or not, thus being a single mother is no longer any issue when there is enough money to deal with everyday life alone. Moreover, women are being now encouraged to earn money for living just to avoid a need to rely on husbands or partners.
The significant aspect when question of female success raises, is the paradox of equality for ethnic minorities. The truth and reality is that
British young women as a subject of broad political interest became visible and significant in 1997 when New Labour came into power. It appeared as a novel phenomenon since it was all about “men’s’ world” before. The growing trend of feminism in a new liberal shape – encouraging women to get independent by means of achieving success and earning money, was well supported by press and television. Yet the image of young, ready for success women meets the picture of what is considered as a failure, i.e. less educated, young mothers and their lower quality of life.
Soon, the issue of obese, diet and body image turned into a matter of public concern. Next, young women have started to be seen as valued prospective client and consumers, i.e. targets for marketing tools and strategies involving all media spaces. However along with all promises of modern society, there are still aspects that make women staying behind, despite all optimism of equal opportunities: poor background or simply decision of having children which very often closes the door of work career in desired and quick way.
One of very important means of giving opportunities to young women is a changing system of education, being one of the most factors guarantying the high level of life. Nevertheless one should not forget that the type of school is still important, altogether with the care and upbringing received at home. Having all these advantages available, women have free choice whether to have children or not, thus being a single mother is no longer any issue when there is enough money to deal with everyday life alone. Moreover, women are being now encouraged to earn money for living just to avoid a need to rely on husbands or partners.
The significant aspect when question of female success raises, is the paradox of equality for ethnic minorities. The truth and reality is that