Modern Retail in India - Apparel and Accessories

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Field Project – Quarter 1
MS 505 – Marketing Management 1

Retail - Apparel and Accessories

Table of Contents
1. DESCRIPTION .................................................................................................................................. 3 1.1 GENERAL ........................................................................................................................................ 3 1.2 RETAIL IN INDIA - STATS ................................................................................................................. 3 1.3 ADVENT OF MODERN RETAIL IN INDIA............................................................................................. 3 1.4 DIFFERENT FORMS OF RETAILING .................................................................................................... 4 1.5 CLASSIFICATION OF INDIAN RETAIL SECTOR .................................................................................... 4 1.6 EFFECT OF RECESSION ..................................................................................................................... 5 1.7 CHALLENGES FOR MODERN RETAILERS ........................................................................................... 5 2. MAJOR MODERN RETAILERS IN INDIA .................................................................................... 6 3. CONSUMER BASE............................................................................................................................ 7 3.1 THE INDIAN CONSUMER .................................................................................................................. 7 3.2 THE INDIAN MALE CONSUMER ........................................................................................................ 7 3.3 THE INDIAN FEMALE CONSUMER ..................................................................................................... 7 3.4 GROWTH FACTORS OF CONSUMER DEMAND .................................................................................... 8 4. RETAIL PREFERENCES OF INDIAN CONSUMERS ................................................................... 9 4.1 CHARACTERISTICS OF INDIAN CONSUMERS ...................................................................................... 9 4.2 RETAIL STORE SELECTION CRITERIA ARE:......................................................................................... 9 4.3 MAJOR FINDINGS OF OUR STUDY: ..................................................................................................... 9 4.4 COMPARISON OF MAJOR MODERN RETAILERS: ................................................................................ 12 4.5 CONCLUSION ................................................................................................................................ 12

Table of Figures
Figure 1: Demographic Proportion of Indian Retail Market .............................................4 Figure 2: Challenges for Modern Retailers ......................................................................5 Figure 3: Consumer Survey Result - Relative popularity of Retailers...............................6 Figure 4: Consumer Survey Result - Number of Male and Female shoppers who responded........................................................................................................................8 Figure 5: Consumer Survey Result - Selection Criteria ..................................................10 Figure 6: Consumer Survey Result - Modern vs Kirana .................................................10 Figure 7: Consumer Survey Result - Frequecy of visits .................................................11 Figure 8: Consumer Survey Result - In-house vs National/Intl apparel brands ...............11 Figure 9: Consumer Survey Result - Loyalty scheme.....................................................11 Figure 10: Consumer Survey Result - Comparison of Retailers......................................12

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