A Changing World
Over the past 20 years, the world as we know has changed drastically. We have moved from a world that was bound by wires and copper cabling to a world that offers any bit of information you want with the touch of a glass screen from a device that fits in your pockets. In this same period of time, shopping used to involve planning a trip to a brick and motor store and hope they had the product you were looking for, and at the price you wanted to pay. If you lived in a small market, you didn’t have the choices to comparison shop other stores. In today’s age, a consumer can shop from the comfort of their home, and find exactly the right product at exactly the right price. With a click of a mouse and a charge of a credit card, the product will be rushed to the consumer’s house with little to no effort for them. Large retailers like Amazon.com can have a product delivered to a consumer by as early as the next day!
This type of convenience has changed our daily ways in many ways, both positive and negative. For example, people can communicate with each other miles apart from their computers and smart phones via email and texting. While some may say this is good thing that allowing distant relatives and friends quick and simple communication without worrying about distance, others would say that email and texting simply takes a lot of the personal touch from the conversation. With retailers moving their sales online, some people believe that the personal touch of being able to talk to someone directly about the product may detract from the experience. Positive Impacts of Modern Technology
We should begin looking at the positive impacts that this new technology has on our daily lives. Technology is evolving very quickly, and sometimes consumers have a hard time keeping up with the latest trends, but the impacts are made every day to help improve our lives. Whether we are using computers to communicate by video conferencing with friends and family in another country, or ordering the latest Harry Potter book to be instantly delivered to our Kindles, these technologies are enriching our lives.
As retailers move to the web, consumers are able to comparison shop many different sellers with the click of a mouse. There are also dedicated websites out there that allow a consumer to instantly search for a product from hundreds of sellers, and then find the one that has the lowest price and best shipping. On top of this, the internet provides a way for consumers to research the products they are buying. We can look up reviews from other buyers to see if the product lives up to manufacturers claims. When a consumer decides what and where they will buy, they can have the product whisked away from the distribution center and be delivered on their doorstep by the end of the next day, all from the computer of their home.
With the massive explosion of social media sites, people are able to find and communicate with their long lost friends and family all from a central location. We can share photos, send messages, and chat in real time with our connections.
Although the entertainment industry has been slow to adopt the new technologies in fear of losing money to “pirates”, we have seen a huge growth of online video. Consumers are able to find and watch their favorite shows whenever and wherever they like. Television sets are now shipping with built in internet connectivity to allow purchasers to access the internet to watch videos and share photos with one another. Companies like Netflix and Hulu have embraced online streaming and are offering thousands of hours of online video for a very low monthly subscription. These services are not limited to just televisions either. Computers, smart phones, and tablets are all easily able to access this same content for on-the-go watching.
Online gaming has become huge in the past few years as well. People can play...