The Golden Era and the Roaring Twenties are two well-known names for the 1920s. Following World War I, there was an economic boom, the art scene was making waves, fashion evolved, and women were going into the workforce. Many family members lost the head of the household, which forced women to get jobs and provide for the families. In 1928, The Kotex Company released an advertisement in a magazine entitled The Tatler, which illustrates fashionable women, their society, and application of Aristotle's appeals to influence their audience to use their product.
Fashion is a topic, which most women are no strangers to. The Flapper fashion, as it is known, defined women of the time in their social world. A culture of it's own, the 1920s characterized women almost as masculine and carefree. With shorter hemlines, short bob haircuts, and the taping of breasts, the Flapper decade showed how women took charge in their social, busy, and occupational lives. Consisting of a tag line, "What the World Expects of Women to-day", the ad applies to the up-beat and demanding lives of the flapper women. Women were seen to be a bid more masculine through the way they dress, relaxed persona, and working to make ends meet. In order to get more " accomplished, more is expected [and] unlike her predecessors, [women during this era] cannot afford to lose precious days." Also, in the title, the audience may notice the pun on "to-day". Women in the era were always on the move, with things to do. People may have though that women had a to-do list, in which case, emphasizing the things that need to get done "to-day".
At the bottom of the advertisement, the audience might find the use of Aristotle's ethical appeal. With the tag line, "Ask for them by name Kotex ProtectsDeodorizes", this product clearly establishes the company's credibility by declaring it to be well known at any store, giving it the idea of accessibility. The fact that it... [continues]
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