Mobile Technology is most important in the world and current generation. We can get updated information using mobile devices. Such device can be used for personal and business transactions. Moreover, mobile devices functionality has evolved tremendously. Nowadays, it can be used for a variety of purposes like to locate places much like a GPS, to read barcodes, to play games, to browse the Internet, to know weather reports, to vote, and so much more. Significantly the most important uses are the voice calls, video calls and Short Messaging System (SMS). Currently various models of mobile phones have come out in the market and each one having special advantages over the others. The SMS or message facility is important in the mobile device. It allows the sender to send messages from one mobile to another mobiles device. Most business establishments advertise through print media like the newspapers, magazines, pamphlets, brochures, and so much more. They also make use of the radio to promote their product and services. Furthermore, a lot business establishments conduct market survey like allowing consumer to choose which product they like best or selecting the best brands and so on. For example, Nawras Telecommunication is one of the best communications providers in Oman. It makes the communication service very convenient to the customers. During festival or holiday, Nawras send bulk messages to its customers informing them of promotions. Using this marketing strategy, customers will be aware of exciting promos and discounts.
The backbone of any business is advertisement. Companies have used mobile technology to get to customers and sell their products and services. With this technology, companies can reach customer base very easy and quickly thus improving the business.
Although print media is effective in advertising products the problem lies on the cost. It is very expensive to advertise using this medium. When businesses conduct market survey, they usually do it manually. Example, they visit households randomly and ask them questions pertaining to their product and services or they gave out questionnaires to people on the streets. As seen it is very time and effort consuming.
The objective of this project is to design and implement a Mobile Marketing System. It specifically seeks to: 1. Lessen the cost in advertising;
2. Lessen time and effort in conducting market research or study; 3. Use the mobile phone as a marketing strategy to advertise and conduct market study and Design, develop and test a Mobile Marketing System.
Research is a step of scientific approach and can say as practice based research. How to collect the information, investigate for new project and understand the previous system and study the various information from books material and websites. The main aim of the research is using mobile technology to get to customers and sell their products and services . Before starting this project i read about companies and how to do promotion for electronic products. and how make Offers to the product Without the need to buy advertisement may cost many amounts. And how to deploy advertising by mobile phones. So I took all the information and will be followed in this project
2.2 PROJECT PLANNING
2.3 Analysis and Design
The purpose of this Software Requirement Specification (SRS) is to help our project. This document identifies the user requirements of the Mobile Voting System using SMS that would need to be implemented through the system being developed. Once approved, this document would form the baseline for design, construction and testing and user acceptance. This document will be checked by developer and supervisor and it will corrected by developer if supervisor asks.
Mobile Voting System using...