Design and Develop a Mobile Marketing System
A project presented to
The Faculty of the Computing Department
of Gulf College
In academic affiliation
with Staffordshire University
In partial fulfillment of the award
BSc (Hons) Computer Science
Dr. Alrence S. Halibas
Abdullah Khalaf Khalfan Al Thani
Table of Contents
Table of Contentsi
List of Figuresii
List of Tablesiii
1.1 Problems Statement
1.2 Project Aims and Objectives
II. Project Deliverables
2.2 Project Management and Planning
2.3 Analysis and Design
2.4 Implementation, Testing and Evaluation
List of Figures
Fig. No.Title Page
1 Project Planning using Gantt Chart
Mobile Technology is most important in the world and current generation. We can get updated information using mobile devices. Such device can be used for personal and business transactions. Moreover, mobile devices functionality has evolved tremendously. Nowadays, it can be used for a variety of purposes like to locate places much like a GPS, to read barcodes, to play games, to browse the Internet, to know weather reports, to vote, and so much more. Significantly the most important uses are the voice calls, video calls and Short Messaging System (SMS). Currently various models of mobile phones have come out in the market and each one having special advantages over the others. The SMS or message facility is important in the mobile device. It allows the sender to send messages from one mobile to another mobiles device. Most business establishments advertise through print media like the newspapers, magazines, pamphlets, brochures, and so much more. They also make use of the radio to promote their product and services. Furthermore, a lot business establishments conduct market survey like allowing consumer to choose which product they like best or selecting the best brands and so on. For example, Nawras Telecommunication is one of the best communications providers in Oman. It makes the communication service very convenient to the customers. During festival or holiday, Nawras send bulk messages to its customers informing them of promotions. Using this marketing strategy, customers will be aware of exciting promos and discounts.
The backbone of any business is advertisement. Companies have used mobile technology to get to customers and sell their products and services. With this technology, companies can reach customer base very easy and quickly, thus, improving the business.
Although print media is effective in advertising products, the problem lies on the cost. It is very expensive to advertise using this medium. When businesses conduct market survey, they usually do it manually. Example, they visit households randomly and ask them questions pertaining to their product and services or they gave out questionnaires to people on the streets. As seen, it is very time and effort consuming.
The objective of this project is to design and implement a Mobile Marketing System. It specifically seeks to: 1. Lessen the cost in advertising;
2. Lessen time and effort in conducting market research or study; 3. Use the mobile phone as a marketing strategy to advertise and conduct market study; and 4. Design, develop and test a Mobile Marketing System.
Research Part is a step of scientific approach and can say as practice based research. How to collect the information, investigate for new project and understand the previous system and study the various information from books material and websites....