Mobile Telecom Industry in Bangladesh
Mobile telecom industry in Bangladesh by Raiyan Mahmood Moon, Shaffat Fahmi and Shoiab Mortuza
September 16, 2010
Mobile phone has become an indispensable part of Bangladesh 's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with.
In this paper we have analyzed this mobile telecom industry on the basis of its customer, competitors, industry perspectives, environmental analysis, marketing perspectives and finally have made some recommendations that we believe would contribute to the further growth and expansion of the industry. Each of the sections mentioned assumes an in-depth analysis. For example, in customer analysis, segments, buying motives and unmet needs have been addressed. Similarly, in competitor analysis, we have identified the major competitors both direct and indirect ones that are affecting the industry, and figured out the substitute products which can possibly invade its market share. Moreover, the strength and weaknesses of the major competitors have been identified, while we have delved into the strategic perspectives that they pursue. In industry perspectives, we have distinguished the very characteristics of the industry, including products and markets, and identified the industry size and growth (both actual and potential) on the basis of historical information and future projections. Then Porter 's five forces theory has been applied to the industry structure to better understand the barriers to entry, potential entrants, threat from the substitute products, bargaining power of the suppliers as well as of customers; also current success factors have been explored here. Then we
September 16, 2010
Mobile phone has become an indispensable part of Bangladesh 's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with.
In this paper we have analyzed this mobile telecom industry on the basis of its customer, competitors, industry perspectives, environmental analysis, marketing perspectives and finally have made some recommendations that we believe would contribute to the further growth and expansion of the industry. Each of the sections mentioned assumes an in-depth analysis. For example, in customer analysis, segments, buying motives and unmet needs have been addressed. Similarly, in competitor analysis, we have identified the major competitors both direct and indirect ones that are affecting the industry, and figured out the substitute products which can possibly invade its market share. Moreover, the strength and weaknesses of the major competitors have been identified, while we have delved into the strategic perspectives that they pursue. In industry perspectives, we have distinguished the very characteristics of the industry, including products and markets, and identified the industry size and growth (both actual and potential) on the basis of historical information and future projections. Then Porter 's five forces theory has been applied to the industry structure to better understand the barriers to entry, potential entrants, threat from the substitute products, bargaining power of the suppliers as well as of customers; also current success factors have been explored here. Then we