Mobile Phone - Business Plan

Section I: Executive Summary

Mobile phones have gone from being widely derided to something many of us can’t do without. What happened? How is this most pervasive of technologies changing the way we live and work? And what does the future hold?

      The Sprint U.S. Consumer Wireless Usage Study said that more than half of wireless phone subscribers -- 56 percent -- rely on their mobile phones for features such as cameras, clocks, calendars, messaging, music, and as a substitute flashlight for seeing in dark places.[i]

      In the area of advanced rechargeable batteries, and other areas as well, the TechnoMobile has achieved a great success in developing the batteries that are charged by the solar power as well as the body heat. This provides greater reliability and also takes into account the environmental issues by using the natural energy.

Section II: Business Description

2.1. General description of business

      The TechnoMobile Sdn. Bhd. will strike to achieve the leadership in developing new technologies and also be the major source for new concepts in mobile phones and batteries, solar cells, and other budding technologies supporting the nation's energy and portable communications future.

2.1 Industry Background

        For nearly 15 years the mobile phone industry has developed well all over the world. Now there are many companies and many kinds of mobile phones in the market.
New research indicates that the number of mobile phone subscribers will increase by upwards of 50 percent in the next four years.[ii]
According to the latest research, the mobile industry is on course for 2.5 billion subscribers by the end of 2006, and 3.5 billion by the end of 2010. In this report, the firm also predicts the industry will generate US$800 billion in service revenues by the end of the decade.[iii]

2.2 Goals and potential of the business and milestones

        TechnoMobile’s goals are creating a brand that will be known for its... [continues]

Read full essay