Mobile Phone and Maxis

Topics: Mobile phone, GSM, Internet Pages: 47 (14905 words) Published: December 11, 2011
Introduction part

Our introduction of Maixs, include some basic information of Maxis. For instance, the nature of business, major shareholders, performance over time, financial highlight over long period, recent corporate issue, position in the industry, size of company, logo and slogan of company, board of directors, location, social responsibilities, mission and vision, competitor analysis, achievement of business and so on. 1. Background of Maxis

1.1 Performance over time
Maxis Berhad is a Malaysian public listed company and running the cellular operator business and some other business, it’s headquartered at Kuala Lumpur of Malaysia. The company was started in the year 1993, after the almost 20 years, Maxis became the biggest company in this country. The users of Maxis spread in everywhere of Malaysia and it uses the dialing prefix identifier of "012”, "017" and “0142”. The company‘s mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005, the 2100 MHz UMTS band. The company has total subscribers at 63.71 million as of December 2010 and the company primarily operates across Asia-pacific. Besides, recently, there are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia's stars, along with many other local celebrities. 1.2 The nature of business

Firstly, now Maxis is providing many types of mobile communication products and services. They offer prepaid variety of call plans, monthly subscriptions plans, the  International Roaming, MMS, WAP  (over both GSM and GPRS), residential fixed Line services, broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers. Secondly, for business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. This company is also providing an online Music store for its customers to download multimedia content. Furthermore, Maxis most popular service is its prepaid brand--- Hotlink, which currently serves over 8 million customers in Malaysia(the total number of Malaysian population was approximate 28millionin 2010). Currently Maxis heavily promoting a new IDD 132 service, which offers cheaper calling rates mobile & landlines in selected countries, at a rate of 20 sen per minute, at certain times such as after 9 pm for many subscribers, even cheaper than a local call. 1.3 Recent corporate issues

Firstly, in 2002, Maxis merged a competitive mobile service provider, Timecel, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two. Secondly, on April 27, 2007, an offer was made to buy out Maxis and the company in preparation for expansions into the Indonesian and Indian markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on May 3, 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until May 3. At the end, Maxis announce that it will re-list the company in Bursa Malaysia on November 11, 2009. The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion. The IPO is expected to be the biggest in Asia to date. 1.4 Major owner of company

The most shares of Maxis are owned by billionaire Ananda Krishnan(founder). Maxis Communications is part of Ananda Krishnan's business empire. In 1996, the company launched Malaysia's first three satellites; MEASAT 1, 2 and 3. And the fourth satellite, MEASAT 1R, was damaged during transport to the launch site and is under reconstruction. Saudi Telecom Company bought 25% of Maxis.

1.5 Position in the industry
Maxis is...
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