Mobile Payments Case Study

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INFM718Z_Spring 2011

MobilePaymentProcessing: SquaringUpthecompetitors
AstudyonSquareUpanditscompetitorsinthe mobilepaymentsmarketspace. VARADKANDADAI

Mobile Payment Processing: Squaring Up the competitors INFM-718Z. Spring 2011.

Contents
The Ever Exploding Worldwide Mobile Market ............................................................................ 2  The US Mobile Market ................................................................................................................... 2  Mobile Payments ............................................................................................................................ 3  Introduction to SquareUp ................................................................................................................ 5  About Square Up............................................................................................................................. 5  The Technology behind Square ...................................................................................................... 7  Square’s Advantage? ...................................................................................................................... 8  Pros: ............................................................................................................................................ 9  Cons: ........................................................................................................................................... 9  The Competitors............................................................................................................................ 10  1)  2)  3)  4)  5)  6)  7)  Propay............................................................................................................................. 10  Payfone ........................................................................................................................... 10  NFC (Near Field Communications) ............................................................................... 11  Intuit GoPayment ........................................................................................................... 11  Payware .......................................................................................................................... 12  FigCard ........................................................................................................................... 12  Zong, Boku ..................................................................................................................... 12 

Square Areas of Deployment ........................................................................................................ 13  Square Customer Use Cases ......................................................................................................... 14  Short and Long Term Threats ....................................................................................................... 18  Conclusion .................................................................................................................................... 19  References ..................................................................................................................................... 20 

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Mobile Paym Processi M ment ing: Squarin Up the competitors ng INFM-71 18Z. Spring 2 2011.

TheEv verExplod dingWorl ldwideMobileMar rket
With ove five billio mobile ph er on hone users in the world, the mobile market has a large user base n r and yet it is growing annually by over 20-100% in sev i g b veral big ma arkets acros the world. The ss Smart Ph hone market is expecte to grow worldwide by about 50% year ov year in 2011 ed ver according to IDC (In g nternational Data Corpor ration). Wor rldwide, peo ople buy more than USD 162 D Billion worth of goo and serv w ods vice using a mobile pho one. In 2010 sales of...
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