Mobile Cord: Business Plan

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Business Plan

Mobile Cord

Strayer University

MKT500-Marketing Management

Dr. Mernoush Banton

Willene S Johnson

July 18, 2010

Identify the marketing segment for the product and explain why this segment was selected mobile cord will provide the enterprise with a software product for the unification of mobile delivery of voice mail and messaging. Our product will enable the customers to deliver important messages to family, friends, and co-workers. This will enable the customers to communicate on a Palm, Windows, or Rim devices. Mobile Cords proposition will be to increased productivity of a facility and the increased manageability of several devices and the communication channels connected to the mobile services. Mobile Cord platform will change the need of the enterprise so employees will be in contact with the channels on which they are communicated to the customers. Mobile Cord flagship product, Mobile Cord 2.0 provides users with a unified view of their messages, voice mail and other messaging channels on their mobile or remote device. We will be received by an IT Department which would be able to support several devices while having the same access to messaging, voice mail and instant messages updates. A great example would be that the Palm, Windows Ce and Rim require different configurations and work differently with major packages such as Microsoft Outlook. Mobile Cord different devices and messages packages are required for an IT Department to put in place different solutions for each type of device. Now Mobile Cords 2.0 is the common platform between a user’s communication channels such as messaging and voice mail and the mobile devices Palm, Ce and Rim devices. Mobile Cord 2.0 can also do another server at the facility’s work site opposed to an ASP offering. We will also have in place the wireless application protocol and the short messages service standards continue to go around, the issuing of Mobile Cord 3.0 in the near future will...
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