MNN3701 Module slides

CORPORATE CITIZENSHIP

MNN3701
FACILITATOR:
Ms Tracey Cohen

Agenda:
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Introduction and ground rules
SU 1 – “Imagine”
SU 2 – Course Overview
SU 3 – Sustainable Development
SU 4 – Corporate Citizenship Defined
SU 5 – Milton Friedman and the Business of Business
SU 6 – The “Why?” of Corporate Citizenship
SU 7 – The “How?” of Corporate Citizenship
SU 8 – Corporate Citizenship and Leadership

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Contact Details
Tracey Cohen
Lecturer: Department of Business Management

:

012 429 6136

e:

[e-mail]

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Ground Rules
• Question time
• Quiet please
• Cell phones – Switched off or put on silent.

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Objectives of this Lecture
• Run through the Study Units
• Think about CC
• Ask questions about CC

• Have some fun with this subject

5

Agenda:
•
•
•
•
•
•
•
•
•
•

Introduction and ground rules
SU 1 – “Imagine”
SU 2 – Course Overview
SU 3 – Sustainable Development
SU 4 – Corporate Citizenship Defined
SU 5 – Milton Friedman and the Business of Business
SU 6 – The “Why?” of Corporate Citizenship
SU 7 – The “How?” of Corporate Citizenship
SU 8 – Corporate Citizenship and Leadership
Some extra stuff

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7

“Never doubt that a small group of thoughtful

citizens can change the world.
Indeed, it is the only thing that ever has.”
~ Margaret Mead

Agenda:
•
•
•
•
•
•
•
•
•
•

Introduction and ground rules
SU 1 – “Imagine”
SU 2 – Course Overview
SU 3 – Sustainable Development
SU 4 – Corporate Citizenship Defined
SU 5 – Milton Friedman and the Business of Business
SU 6 – The “Why?” of Corporate Citizenship
SU 7 – The “How?” of Corporate Citizenship
SU 8 – Corporate Citizenship and Leadership
Some extra stuff

8

What are the course outcomes?
1. Analyse the historical, philosophical, sociological and environmental trends underlying the need for globally responsible business leadership
I.E UNDERSTAND THE CONTEXT

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What are the course outcomes?
2. Develop a business case for corporate citizenship I.E UNDERSTAND THE “WHY?”

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What are the course