Mmk227

Only available on StudyMode
  • Download(s) : 100
  • Published : March 21, 2013
Open Document
Text Preview
MMK2 7 MM 277 U it Out ne Uni O tlin
rimes ster 1, 201 1 13 Tr

Un Code nit e: Un Nam nit me: ourse: Co

MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag

For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E mibt@de eakin.edu.au u W mibt.vic c.edu.au

Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0

CONTENTS

A Note from your Unit Co-ordinator .................................................................... 3  Contact details ......................................................................................................... 3  Unit overview ........................................................................................................... 3  Learning Objectives ................................................................................................ 3  Content and Topics Covered ................................................................................. 4  Learning Approach and Activities ........................................................................ 5  MIBT Transitional Attributes ................................................................................. 5  Prescribed texts ....................................................................................................... 5  Recommended Reading ......................................................................................... 5  Deakin University Library ...................................................................................... 6  Assessment .............................................................................................................. 6  Missed Classes ......................................................................................................... 6  Assessment reviews / appeals ............................................................................. 7  Academic misconduct ............................................................................................. 7  Assignment submission ......................................................................................... 8  Late submission of assignments .......................................................................... 8  Learning support ..................................................................................................... 8  Grading system ....................................................................................................... 9  Changes to enrolment............................................................................................ 9  Class Attendance..................................................................................................... 9  Student evaluation of this unit ........................................................................... 10  Trimester timetable ................................................................................................... 11  APPENDIX A: Exam Requirements and Instructions .............................................. 13 

This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:\Academic – Unit Outlines\2013-01\ Diploma of Commerce\ MMK277 V27– 02/13

Page 2

A Note from your Unit Co-ordinator
Welcome to MMK277 Marketing Management. This unit outline explains the aims of the unit and describes the assessment requirements. This Unit Guide is an essential part of this course and will be referred to throughout the trimester in lectures and tutorials. You should always read this unit guide first and check it frequently when preparing to study, or embarking on assignment work.

Contact details
Unit Co-ordinator: Room: Telephone: Email: Lecturer: Room: Telephone: Email: John Boyd Gerny la4.111, Level 4 Building la 0419 369 114 johnboyd@deakin.edu.au Craig...
tracking img