Mmabiz2
Isomura, Sho D.G.
10967583 ABMMA
De La Salle-College of Saint Benilde
Table of Contents
Executive Summary Page I. Introduction --------------------------------------------------------------------------- 3 II. Marketing ------------------------------------------------------------------------------ 3 III. Operations ------------------------------------------------------------------------------ 3 IV. Human Resources ------------------------------------------------------------------- 3 V. Finance ---------------------------------------------------------------------------------- 4
Introduction
A. Company Information --------------------------------------------------------------------- 4 B. Location Map ------------------------------------------------------------------------------- 4 C. Shop Layout -------------------------------------------------------------------------------- 5 D. Vision – Mission --------------------------------------------------------------------------- 6 E. Slogan --------------------------------------------------------------------------------------- 6 F. Values & Philosophies ------------------------------------------------------------------- 6 G. Corporate Objectives ---------------------------------------------------------------------- 7 H. Product / Services -------------------------------------------------------------------------- 7
Marketing
1. Industry Scan ------------------------------------------------------------------------------- 8 2. Customer Research ------------------------------------------------------------------------ 8 3. SWOT --------------------------------------------------------------------------------- 9 – 10 4. Corporate Strategies ---------------------------------------------------------------- 10 – 11 5. Marketing
10967583 ABMMA
De La Salle-College of Saint Benilde
Table of Contents
Executive Summary Page I. Introduction --------------------------------------------------------------------------- 3 II. Marketing ------------------------------------------------------------------------------ 3 III. Operations ------------------------------------------------------------------------------ 3 IV. Human Resources ------------------------------------------------------------------- 3 V. Finance ---------------------------------------------------------------------------------- 4
Introduction
A. Company Information --------------------------------------------------------------------- 4 B. Location Map ------------------------------------------------------------------------------- 4 C. Shop Layout -------------------------------------------------------------------------------- 5 D. Vision – Mission --------------------------------------------------------------------------- 6 E. Slogan --------------------------------------------------------------------------------------- 6 F. Values & Philosophies ------------------------------------------------------------------- 6 G. Corporate Objectives ---------------------------------------------------------------------- 7 H. Product / Services -------------------------------------------------------------------------- 7
Marketing
1. Industry Scan ------------------------------------------------------------------------------- 8 2. Customer Research ------------------------------------------------------------------------ 8 3. SWOT --------------------------------------------------------------------------------- 9 – 10 4. Corporate Strategies ---------------------------------------------------------------- 10 – 11 5. Marketing