Mmabiz2

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Isomura, Sho D.G.
10967583 ABMMA
De La Salle-College of Saint Benilde

Table of Contents
Executive Summary Page I. Introduction --------------------------------------------------------------------------- 3 II. Marketing ------------------------------------------------------------------------------ 3 III. Operations ------------------------------------------------------------------------------ 3 IV. Human Resources ------------------------------------------------------------------- 3 V. Finance ---------------------------------------------------------------------------------- 4 Introduction

A. Company Information --------------------------------------------------------------------- 4 B. Location Map ------------------------------------------------------------------------------- 4 C. Shop Layout -------------------------------------------------------------------------------- 5 D. Vision – Mission --------------------------------------------------------------------------- 6 E. Slogan --------------------------------------------------------------------------------------- 6 F. Values & Philosophies ------------------------------------------------------------------- 6 G. Corporate Objectives ---------------------------------------------------------------------- 7 H. Product / Services -------------------------------------------------------------------------- 7 Marketing

1. Industry Scan ------------------------------------------------------------------------------- 8 2. Customer Research ------------------------------------------------------------------------ 8 3. SWOT --------------------------------------------------------------------------------- 9 – 10 4. Corporate Strategies ---------------------------------------------------------------- 10 – 11 5. Marketing Strategies --------------------------------------------------------------- 11 – 12 6. Marketing Action Plan ------------------------------------------------------------- 12 – 13 Operations

A. Operation Process ------------------------------------------------------------------- 14 - 15 B. Production Objectives --------------------------------------------------------------------16 C. Product / Service Strategies ------------------------------------------------------------- 16 D. Quality Strategies ------------------------------------------------------------------------- 16 Human Resources Management

A. Organization Chart ----------------------------------------------------------------------- 17 B. Management Set-up, List of People ---------------------------------------------- 18 – 20 C. HR Plan ------------------------------------------------------------------------------------ 20 Financial Projection and Analysis

A. Initial Investment ------------------------------------------------------------------------- 21 Appendix
A. Detailed Financial Tables
1. Initial Investment --------------------------------------------------------------------- 22 2. Project Sales in Peso ----------------------------------------------------------------- 22 3. Cashflow Projection ----------------------------------------------------------------- 22 4. Payback Period ---------------------------------------------------------------------- 23 5. Return of Investment ---------------------------------------------------------------- 23 6. Projected Income Statement -------------------------------------------------------- 24 Collaterals ------------------------------------------------------------------------------------ 25 - 29

Executive Summary
I. INTRODUCTION
Wakeboarding in the Philippines emerged a few years ago and it is now becoming more popular because of some wakeparks established this year, it is the perfect timing to have a business like this...
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