MM4311 Outline weiting 2015 fall
Hong Kong Polytechnic University
Department of Management and Marketing
MM4311 Strategic Management
Semester 1, 2014/2015
I. Instructor Information:
Dr. Zheng Weiting
Email: weiting.zheng@polyu.edu.hk
Telephone: 3400 3921 (Room M1013)
Consultation Time: BY APPOINTMENT ONLY
II. Aims and Objectives
This course focuses on what may be the most central question that managers and firms face in business: "What determines firm success?" More specifically we will focus on a key challenge that all firms must overcome, "achieving and sustaining superior performance in the face of competitive pressures". We will examine this issue by evaluating firms, competition, competitors, industries and environmental trends, so as to identify conditions under which firms can out-perform competitors and their own historical standards. Emphasis will be placed on identifying sources of competitive advantage and industry characteristics that allow or prevent these advantages to be exploited against competition. The general context of the module will be important or emerging industries in the region. You should aim to develop a personal approach for identifying and solving the key problems related to Strategic Management.
Upon completion of the subject, students will be able to:
a. demonstrate a global outlook and understand cultural diversity, globalization and their implications for business when dealing with strategic management issues of an organization;
b. identify and respond appropriately to ethical issues as they arise generally and in the business setting pertaining to managerial and organizational decision making and their impact to firm performance;
c. analyze business situations and problems by applying conceptual frameworks drawn from different disciplines when determining the sustained competitive advantage of an organization;
d. identify and analyze the means by which value is created in goods and services and delivery to users when making strategic recommendations
Department of Management and Marketing
MM4311 Strategic Management
Semester 1, 2014/2015
I. Instructor Information:
Dr. Zheng Weiting
Email: weiting.zheng@polyu.edu.hk
Telephone: 3400 3921 (Room M1013)
Consultation Time: BY APPOINTMENT ONLY
II. Aims and Objectives
This course focuses on what may be the most central question that managers and firms face in business: "What determines firm success?" More specifically we will focus on a key challenge that all firms must overcome, "achieving and sustaining superior performance in the face of competitive pressures". We will examine this issue by evaluating firms, competition, competitors, industries and environmental trends, so as to identify conditions under which firms can out-perform competitors and their own historical standards. Emphasis will be placed on identifying sources of competitive advantage and industry characteristics that allow or prevent these advantages to be exploited against competition. The general context of the module will be important or emerging industries in the region. You should aim to develop a personal approach for identifying and solving the key problems related to Strategic Management.
Upon completion of the subject, students will be able to:
a. demonstrate a global outlook and understand cultural diversity, globalization and their implications for business when dealing with strategic management issues of an organization;
b. identify and respond appropriately to ethical issues as they arise generally and in the business setting pertaining to managerial and organizational decision making and their impact to firm performance;
c. analyze business situations and problems by applying conceptual frameworks drawn from different disciplines when determining the sustained competitive advantage of an organization;
d. identify and analyze the means by which value is created in goods and services and delivery to users when making strategic recommendations