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Mkting

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Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkting
Targeting
Kellogs Target Audience
Target Audience
Kellogs Product Range
Kids
Kellogs Chocos:
Chocos
Chocos Smack
Chocos Duet
Chocos Moon and Stars Kellogs Honey Loops
Corn Flakes with Real Strawberry Puree
Adult
Corn Flakes
Corn Flakes with Real Honey
Corn Flakes with Real Mango Puree
Corn Flakes with Real Almond and Honey
Corn Flakes with Real Banana Puree & Chips
Shape Management
Kellogs Special K
Kellogg''s Extra Muesli - No added sugar
Health Management
Kellogs All Bran
Kellogs Heart to Heart (Oats)
Kellogs Oat Bites
Kellogs Museli (Fruit Magic, Nuts Delight, Crunchy Fruit n Nuts)

Targeting Choices

Products

Corn Flakes
Bran
Oats
Museli
Choco Product
Market Segment
Kids

Adult

Shape Management

Health Management

Targeting Strategy – Differentiated Marketing

Positioning
Positioning Types
Crafting Positioning for Kellogs
Frame References
Particulars
Identify Target Market
Kids – Chocos, Honey Loops
Adult – Corn Flakes
Shape – Special K
Health – Oats, Bran, Museli
Understand Consumer Behavior
Kids: for Taste
Adult for Ready to Eat & Healthy Option
Women – Low Calorie & Fat – for shape management
Health: Healthy, Nutritional, Beneficial
Nature of Competition
Competition is Growing, as Indians are becoming more health conscious. Kellogs is following Differentiation in terms of Providing variety of product range.
Direct Competition:
Points of Parity
Healthy Break Fast
Ready to Eat & Hot Cereals
Chocolate & Traditional Corn Flakes

Points of Difference
Premium Quality
Long , Well Known & Established Brand in the Breakfast Industry
Variety of Product Range & Flavours
Special Product for Shape Management
Reason to Believe
EstHistory of Prov
Testing
RUB
Relevant: Premium quality with various flavours
Unique: Flavours & Special product for Shape Management
Believable: Yes

2 D
Desirable: Yes, People need variety and different
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