MKTG305-1102B-04: Marketing Management
American Intercontinental University
This paper will analyze the line of business, a few countries of operations, and different marketing concepts of Dell, Inc. to show their successful marketing mix. The main objective of this paper is to communicate the results of those results of the four countries marketing mix of Dell and observe if any difference are implemented in their concept.
Dell is a company that develops, supports, and sells computers and other related services and products. It is one of the largest technology companies worldwide. Dell first began in 1984 and started to expand globally in 1988. In 1992 Dell was listed as one of the largest companies in the world. Dell first started out by selling IBM computers in a dorm room and then later started selling them via its website. In 2002 Dell expanded its line to include handhelds, audio players, televisions, and printers (The History Of Dell, 2010).
Dell is based in Texas and employs over 103,000 people worldwide. It operates in more than 50 countries such as the United States, United Kingdom, Australia, and Canada. The United States was the first country in which Dell operated. Dell started operating in the United Kingdom in 1987 and opened business in Canada a year later. It was five years later before it started doing business in Australia (Our Story, 2011).
When creating any product marketers need to take into consideration the basics of the marketing mixes four P’s: place, product, promotion, and price. By altering the components, marketers can acquire the mix that a customer would rather prefer to the competition. The place is where and how the product is being distributed and sold, such as in a retail store, a distributor, or through the internet. The product is the whole cluster of services and/or goods that is being offered to a consumer. It could include the appearance, support, function, and... [continues]
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