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Company G

3-Year Marketing Plan

Assessment Code: MKT1

Student Name: Jaime Persinger

Student ID: 000209646

Date: 10/2/2012

Mentor Name: Indria Woods

Table of Contents

Mission Statement3
The Product3
Consumer Product Classification3
Target Market3
Competitive Situation Analysis4
Analysis of Competition using Porter’s 5 Forces Model4
SWOT Analysis5
Market Objectives7
Product Objective7
Price Objective7
Place Objective7
Promotion Objective8
Marketing Strategies8
Product Strategies8
Price Strategies8
Place Strategies8
Promotion Strategies8
Tactics and Action Plan9
Product Action Plan9
Price Action Plan9
Place Action Plan9
Promotion Action Plan9
Monitoring Procedures10


Company G offers high quality, cost effective, reliable products that will improve the lives of consumers. The company has created a place in the industry by creating new and exciting electronics. Company G strives in meeting a goal of guaranteeing customer satisfaction. We believe our new computer phone will allow consumers to enjoy the convenience of working on the computer and not missing a phone or having to stop what you were doing to answer the phone.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

The features of the computer phone include a wireless laptop, built in webcam and microphone, speakers, medium in size for portability, light weight, 10 hour battery, power cord, USB outlets for other devices to plug into computer, and easy to operate keyboard with built in mouse. All incoming and outgoing telephone calls are done directly from the computer. The microphone lets you talk to the person on the line, the speakers allow you to hear what they are saying, and the webcam allows you to see the person on the...
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