Mkt 500 - Assignment #4
Move N Store Inc.
Priya Prasad
Strayer University
Dr. Deborah Hill
MKT 500 – Marketing Management
May 29, 2011
Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers.
Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers.
Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or Car parking in some facilities based on geographical location and customer.
A good marketing plan should focus on three objectives: increasing occupancy, increasing tenant value to the facility, and improving marketing efficiency. It should also be based on results and flexible. It will clearly outline specific activities to accomplish those three objectives, with deadlines.
The marketing plan will
Priya Prasad
Strayer University
Dr. Deborah Hill
MKT 500 – Marketing Management
May 29, 2011
Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers.
Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers.
Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or Car parking in some facilities based on geographical location and customer.
A good marketing plan should focus on three objectives: increasing occupancy, increasing tenant value to the facility, and improving marketing efficiency. It should also be based on results and flexible. It will clearly outline specific activities to accomplish those three objectives, with deadlines.
The marketing plan will
References: Small Business Marketing: The Importance of Your Online Presence by Brian Carr, Jun 8, 2010 in Blog - Retrieved on May 29, 2011 at http://www.carronlinemediallc.com/small-business-marketing-the-importance-of-your-online-presence/ Measuring Advertising Effectiveness by Kathleen – Retrieved on May 29, 2011 at http://upstartagent.com/2009/06/measuring-advertising-effectiveness/ Measuring and Managing Customer Satisfaction by Kevin Cacioppo, n.d. - Retrieved on May 29, 2011 at http://www.qualitydigest.com/sept00/html/satisfaction.html