Mkt 402 Exam

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Question 1 6 out of 6 points

Proactive pricing suggests that _____.
Answer
Selected Answer: a company develops strategies to maintain profitability in anticipation of a changing market Correct Answer: a company develops strategies to maintain profitability in anticipation of a changing market

Question 2 6 out of 6 points

Which of the following is the simplest price structure?
Answer
Selected Answer: price per unit
Correct Answer: price per unit

Question 3 6 out of 6 points

_____ allows a company to vary its prices outside the scope of value and cost according to explicit or cultural rules or protocols. Answer
Selected Answer: Pricing policy
Correct Answer: Pricing policy

Question 4 6 out of 6 points

Pricing that reflects market conditions is _____.
Answer
Selected Answer: customer-driven pricing
Correct Answer: customer-driven pricing

Question 5 6 out of 6 points

Price-cutting is one strategy of share-driven pricing to achieve sales objectives but _____. Answer
Selected Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut Correct Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut

Question 6 6 out of 6 points

Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____. Answer
Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets
Question 7 6 out of 6 points

_____ pricing suggests that prices should reflect the value a customer receives from a product or service. Answer
Selected Answer: Value-based
Correct Answer: Value-based

Question 8 0 out of 6 points

Marketing research is the key to creating good value because _____. Answer
Selected Answer: it...
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