Mittal Steel

Abstract A problem of poverty of farmer in North and Northeast region has been discussed since the old time. The direction of government to rice producer is unclear. Since that, the poverty problem could not be solved. Therefore, the discussion of the paper would focus the idea on the direction of rice producer in order to get the highest return and can maintain the competitiveness in world rice market. This paper aims to analyze the future direction of rice producer especially in North and Northeast region. The objective of the paper is focus on increasing farmer revenue in order to reduce poverty by growing a right rice’s strain that give highest return. It mainly centers on premium rice, which is Jasmine rice. Describing constraint of Jasmine rice is provided in paper. Besides, this paper will discuss the effect of Thailand competitiveness, the effect of poverty, problem related to Jasmine rice, government role to tackle the rice problem and direct the way to sustain healthy competitive environment.

The Future Direction of Rice Producer: Jasmine Rice, A Key factor to Reduce Poverty in North and Northeast Region

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