Mister

Topics: Sony, Sony Computer Entertainment, Sony BMG Pages: 31 (8216 words) Published: April 14, 2013
SONY CORPORATION

GRIFFIN CONSULTING GROUP
Hao Tang Rahul Misra Ellie Shanholt

April 2012

CONTENTS
Executive Summary ..................................................................................................................... 3 Company Overview and History .............................................................................................. 4 Financial Analysis ........................................................................................................................ 6 Liquidity .................................................................................................................................... 6 Profitability ............................................................................................................................... 7 Operating Efficiency ................................................................................................................ 9 Stock Performance ................................................................................................................... 9 Segments and Locations ........................................................................................................ 12 Competitive Analysis ................................................................................................................ 14 Internal Rivalry: ..................................................................................................................... 14 Entry......................................................................................................................................... 18 Substitutes and Complements ............................................................................................. 18 Supplier Power ....................................................................................................................... 19 Buyer Power............................................................................................................................ 19 SWOT Analysis .......................................................................................................................... 20 Strengths: ................................................................................................................................. 20 Weaknesses: ............................................................................................................................ 21 Opportunities.......................................................................................................................... 21 Threats: .................................................................................................................................... 22 Strategic Recommendations ..................................................................................................... 23 Finding a Segment Focus ...................................................................................................... 23 Acquiring Aggressively ........................................................................................................ 25 Refining Quality Control ...................................................................................................... 25 Hedging Macroeconomic Risks ........................................................................................... 27 Appendix ..................................................................................................................................... 27 Bibliography ............................................................................................................................... 30 2

EXECUTIVE SUMMARY
Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment products, has reported losses for four consecutive years. The company announced a record annual net loss of 520 billion yen ($6.4 billion) for the year ends in March 2012. Sony’s main strategic problem lies...
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