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SONY CORPORATION

GRIFFIN CONSULTING GROUP
Hao Tang Rahul Misra Ellie Shanholt

April 2012

CONTENTS
Executive Summary ..................................................................................................................... 3 Company Overview and History .............................................................................................. 4 Financial Analysis ........................................................................................................................ 6 Liquidity .................................................................................................................................... 6 Profitability ............................................................................................................................... 7 Operating Efficiency ................................................................................................................ 9 Stock Performance ................................................................................................................... 9 Segments and Locations ........................................................................................................ 12 Competitive Analysis ................................................................................................................ 14 Internal Rivalry: ..................................................................................................................... 14 Entry......................................................................................................................................... 18 Substitutes and Complements ............................................................................................. 18 Supplier Power ....................................................................................................................... 19 Buyer


Bibliography: SONY’S PROFITABILITY RATIOS (2007-2011)6 (In JPY Mil) Revenue Operating Income 2007 8,314,133 71,908 2008 8,830,148 372,759 2009 7,729,993 -227,783 2010 7,213,998 31,772 2011 7,181,273 199,821 PERCENTAGE-OF-SALES ANALYSIS OF INCOME STATEMENTS (2007-2011) % of sales Revenue COGS Gross Margin SG& A Other Operating Margin Interest Income & other EBT Margin
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