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COURSE: MSC. PROCUREMENT AND LOGISTICS
UNIT: STRATEGIC MANAGEMENT
UNIT CODE: 3103
GROUP 1 ASSIGNMENT
Companies owned by indigenous Kenyans are not competing effectively with those owned by non-indigenous. With examples, carry out an analysis both internal and external on what the problems are and how they can be solved. Lecturer: DR. RAGUI

GROUP ONE MEMBERS REGISTRATION NUMBERS
Haron BarsemoiHD 311-C004-1714/2012
Petwa Malaba HD 311-C004-2770/2012 Hellen BusesHD 311-C004-3573/2012
Peter Kimani HD 311-C004-3576/2012
Michael ObandaHD 311-C004-2783/2012
George ObuyaHD 311-C004-0593/2009

TABLE OF CONTENTS
1.0.1 INTRODUCTION2
1.0.2 STRATEGIC ANALYSIS2
2.0.0 PEST ANALYSIS4
2.0.1 Political Factors5
2.0.2 Economic Factors5
2.0.3 Social Factors6
2.0.4 Technological Factors6
2.0.5 Environmental Factors6
2.0.6 Legal Factors7
3.0 OPERATING ENVIRONMENT7
3.0.1 Competitive position7
3.0.2 Customer Profiles7
3.0.3 Suppliers8
3.0.4 Creditors8
3.0.5 Human Resource8
3.0.6 International Opportunities9
4.0.0 SWOT ANALYSIS10
4.1.0 Strengths11
4.2.0 Weaknesses12
4.3.0 Opportunities12
4.4.0 Threats13
5.0.0 SOLUTIONS TO PROBLEMS FACING COMPANIES OWNED BY INDIGENOUS KENYANS14 5.0.1Customer Loyalty14
5.0.2 Marketing Strategies14
5.0.3 Customer Loyalty15
5.0.4 Research & development16
5.0.5 Always working with integrity17
5.0.6 Positive impact17
5.0.7 Continuous commitment17
5.0.8 Setting out aspirations17
5.0.9 Working with others17
5.1.0 Creating a better future17
5.1.1 Meeting consumer needs18
5.1.2 Brand benefits18
6.0.0 CONCLUSION18
7.0.0 REFERENCES:19

1.0.1 INTRODUCTION

Environment refers to the aspects surroundings hence firms environment may be defined as a set of conditions that is social, legal, economic, political or institutional that are uncontrollable in nature and affects the functioning of the firm. A firm’s environment consists of two components which are internal environment and external environment. Internal environment is composed of the elements within the organization, including current employees, money, machinery and management. Firms can make changes in these factors according to the change in the functioning of the firm (Cliffs, 2012). External environment refer to factors which are beyond the control of a firm. These factors include government and legal factors, political factors, socio-cultural factors and demographical factors.

1.0.2 STRATEGIC ANALYSIS

Strategic analysis is developing a theoretically informed understanding of the environment in which the organization is operating together with an understanding of the organization’s interaction with the environment in order to improve organizational efficiency and effectiveness by increasing the organizations capacity to deploy and redeploy its resources intelligently.

Organizations monitor their environment to understand the external forces of change so that they may develop effective responses which secure or improve their position in the future. They scan to avoid surprises, identify threats and opportunities, gain competitive advantage and improve short long term planning (Lysons et al 2006). Strategic planning incorporates a review of internal and external environment within which a company operates.

The analysis of relevant internal factors is important and the approach to undertake is the SWOT analysis (strength, weaknesses, opportunities and threats).this type of approach provides opportunity for a company to review its position within the market place with respect to its products, the demand for its products, the service it offers to its customers and the position of its competitors.

The above approaches will enable the company to identify what its overall corporate strategy should be...
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