Dr.M.K.kulshreshtha, SD College of Management, Israna, Panipat, India Kapil Kumar, SD College of Management, Israna, Panipat, Sumiti Sehgal SD College of Management, Israna, Panipat, Abstract Social networking sites such as Facebook, MySpace, and Twitter are amongst the most popular destinations on the web. No doubt in some cases this has contributed to Internet Addiction Disorder, but have they on the whole had a positive effect in our lives? Some believe that the benefits provided by social network sites such as Facebook have made us better off as a society and as individuals, and that, as they continue to be adopted by more diverse populations, we will see an increase in their utility. Anecdotal evidence of positive outcomes from these technologies — such as political activities organized via Facebook or jobs found through LinkedIn — is well-known, but now a growing corpus of research on social networks sites supports this view too. Social networking sites, such as Facebook, Twitter and MySpace are examples of communication tools available online. With proliferation of social networking online comes impact on society; a difference in what people do and how they do it. Changes in society are simultaneously useful and negative and this is the case with the impact of online social networking. This paper aims to look at the positive effect that interaction through social networking sites has on today’s society in relation to the modern media concept of greater interaction. Keywords Social Networking, positive effects, pros and cons, Changes in Society, crime, improve relationship
Volume:01, Number:04, August-2011 www.theinternationaljournal.org
I. INTRODUCTION Social Networking Sites (SNS - Facebook, Myspace, ibibo etc.) are, in one way, great for unity. They at the very basic level, help you to stay in contact with people, especially, for example, friends from home while you're away at university, and vice versa. They also allow you to allow you to celebrate and remember past experiences (photos of school proms or grad balls). However, in some ways they help to perpetuate divisions between people and even within groups of friends, marginalizing some people. For example, a wall post about the hilarity of a drunken friend being thrown out of a nightclub which receives several comments from other people who were present, can be quite isolating to members of the group who were not present, and are therefore left out of the in-joke. SNS can also both overcome and perpetuate divisions between wider groups. There are currently, or have been at one time, several quite radical groups on Facebook (anti-Islam groups, misogynistic anti-women groups, etc.) and these obviously help to foster dislike and even hatred of certain social groups. Clearly, when these views are being widely disseminated through the medium of SNS, they do have the potential to have a very negative impact on society. However, on the other hand, some groups and movements found on SNS can have a positive (or at least a neutral) impact. An obvious example would be the Facebook movement to get Rage against the Machine to the 2009 Christmas #1 chart position in the UK. That is a very obvious example of how SNS are having a very big impact, and that they can sometimes be used to exact change. Obviously, this didn't change laws or stop wars, but it is perhaps a taster of what grassroots movements on SNS can do. SNS cannot necessarily affect our society in huge ways, but they do have the potential to have an impact... Let's just hope they are used for good, rather than to help spread hatred. II. METHODOLOGY The best way is to go to the grass root level. We have used questionnaire with some closed ended and some open ended questions. Stratified samples of different persons in Haryana and Punjab were collected to understand the impact of Social Networking Sites in society. The data collection has been done in...