mission vision

Topics: Strategic planning, Statements, Business ethics Pages: 4 (933 words) Published: September 21, 2013
Introduction
This assignment is prepared to find out the mission, vision and value statements of some organizations from different industries. In this assignment I will also try to find out whether these firms put emphasize on quality in their vision and mission statement. This report looked into the mission, vision and value statements of McDonald’s, Bank of America, Rangs Group, BRAC University and IBA, University of Dhaka. Mission statement

A mission statement defines the organization’s purpose and primary objective. Its function is internal; to define the key measure or measures of the organization’s success and its prime audience is the leadership team and stock holders. Vision statement

A vision statement’s purpose is to explain the organization’s key values and does not refer to bottom line figures. It tells how a particular company believes things should be done. Additionally, it also gives direction to customers and employees. A vision statement also tells where the organization is heading and how it will complete its operations Value statement

Value statement is an expression of a company’s or individual’s core beliefs. Companies write the statement to identify and connect with the consumer. Additionally, the declaration allows for the company’s staff to be aware of the priorities and goals of the company.

Mission and vision statement of different organizations
McDonald’s
Mission statement
“McDonald’s brand mission is to be our customer’s favorite place and way to eat. Our worldwide operations are aligned around a global strategy called The Plan to win which centers on an exceptional customer experience- People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience” Value Statement

We place the customer experience at the core of all we do
We are committed to our people
We believe in the McDonald’s System
We operate our business ethically
We give back to our...
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