Mission Statement

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Mission Statement

Tracey McPeek
Mount Vernon Nazarene University

Group BBA009NW

MAN4033 Strategic Planning

July 12, 2010

Aetna’s Mission Statement

Aetna’s mission statement summarizes our core purpose, the fundamental reason the company is in business. The mission is both our heritage and our reason for being in business. Aetna is dedicated to helping people achieve health and financial security by providing easy access to safe, cost-effective, high-quality health care and protecting their finances against health-related risks. Building on our 156-year heritage, Aetna will be a leader cooperating with doctors and hospitals, employers, patients, public officials and others to build a stronger, more effective health care system. Aetna has been in the insurance business for over 156 years. They provide more than just health insurance. They provide peace of mind when it comes to finding affordable, trustworthy and high- quality healthcare as it states in their mission statement. Aetna demands diversity within its own corporate walls and recognizes the importance of diversity in all aspects of its business-their workforce, customers, supplies, health care professionals, and in their products and services. Revised Mission Statement

Aetna will provide best in class service to not only all of their employees but to all their constituents’. Aetna will continue to hold itself above all to be honest and true to the values and everything that we stand for. How will we do this you may ask? By meeting our constituents’ needs, we can fulfill our mission and achieve business successes. Diversity plays a key role in our company. Aetna’s Mission will consist of four elements: Our Mission (why we exist), our overarching goals (what we are trying to achieve), our values (what we believe in) and our business principles (how we run our business) These elements of the Aetna Way are as important to us as they are to you. They are all mutually reinforcing the components that guide us as a company and as individual employees. Our company’s mission, values and goals are expressed through The Aetna Way. The Aetna Way, comprising the elements below, encompasses our shared sense of purpose and provides clarity as we pursue our operational and strategic goals: • Why We Exist: The Aetna Mission

• What We Believe In: Our Values
• What We’re Trying to Achieve
• How We Run Our Business
Aetna will provide best in class service to not only all of their employees but to all their constituents’. Aetna will continue to hold itself above all to be honest and true to the values and everything that we stand for. How will we do this you may ask? By meeting our constituents’ needs, we can fulfill our mission and achieve business successes. Diversity plays a key role in our company. Diversity is a reality in labor markets and customer markets today. To be successful in working with and gaining value from this diversity requires a sustained, systemic approach and long-term commitment. Success is facilitated by a perspective that considers diversity to be an opportunity for everyone in an organization to learn from each other how better to accomplish their work and an occasion that requires a supportive and cooperative organizational culture as well as group leadership and process skills that can facilitate effective group functioning. Organizations that invest their resources in taking advantage of the opportunities that diversity offers should outperform those that fail to make such investments. A diverse workforce and climate enable employers to tap into a diverse talent pool/knowledge base, and make full use of contributions from all employees. A successful organization leverages the differences in employees and allows employees to attain their full potential. We seek to achieve superior customer satisfaction through innovative...
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