To: Board of Director
From: Managing Consultant
Date: 4th November 2010
Subject: Research In Motion (RIM): Managing Explosive Growth 1. Introduction
After reviewing the background and operation of the Research in Motion (RIM) organization, it showed that the organization itself does not provide vision and mission statement to their employees as well as the public. According to Thompson and Strickland (2010), a strategic vision delineates management’s aspirations for the business, providing a panoramic view of “where are we going.” It lay out the company’s strategic course in preparing for the future. A clear strategic vision communicates the management’s aspirations to stakeholders. It also helps steer the energies of company personnel in a common direction. In short, developing a good vision statement and components of a mission statement are vital for RIM in order to achieve organization’s future strategic decisions and actions. Hence, best fit vision and mission statements for RIM will be discussed and justify its affection on the company’s future strategic decision and actions. Also, evaluate RIM’s resource strengths and competitive capabilities fit the industry’s critical success factors. 2. Vision Statement
With the assistance of Appendix 1, come out with the new RIM Vision Statement, “Our vision is to be recognized as the world’s best telecommunication and wireless devices company, by infinite the possibility of the innovation and creation to produce our product and software devices; to ensure and enhance product quality as well as to satisfy our customers’ unlimited demand in future. Thus, we will provide ongoing development towards our product and customer services (including service after sales) in order to become the best in terms of customer value, employee talent and predictable growth. We also intend to create a strong culture in our organization so that it may achieve competitive advantage in this industry.”
3.1 Justification For Vision Statement
2.1.1. Directional - Global market, mobile communication and wireless device company. 2.1.2. Graphic - Provide different range of Smartphone, ongoing development on wireless devices, software and services. 2.1.3. Focus - Be recognized as the world’s best mobile communication, software and wireless device company in the overall related industry, in term of quality, innovative and ongoing development of the product and services. 2.1.4. Feasible - Gain strong brand name.
2.1.5. Desirable - Premier company, be the best in consistent predictable growth, attract pool of talent employees, customers satisfaction. 2.1.6. Inspiring - Brand loyalty.
3.2 Vision to Guide RIM Future Strategic Decisions and Activities 2.2.1. Directional – RIM must be able to figure out how to differentiate or distinctive their products with others competitors. For example, able to create a new product which others competitor can’t irritated easily. Usually become the first product enters into the market will gain bulks of profit way beyond the other competitors; also, overcome the barrier of entries. 2.2.2. Graphic – In order to provide different range of Smartphone, RIM must be able to recruit and retain potential employees who are full of innovative and creativity, survey and gather feedback from their end customers, compare RIM’s product and competitor’s product, keep pace with the market trend to ensure ongoing improvement in future. Also, able to estimated the demand of the product in the market, then produce numerical approximation product to reduce high holding cost. 2.2.3. Focus – RIM must be able to balance the expenses on Research and Development with the profit earned, make sure there is always positive relationship between R&D expenses and profit earned. Continuing Training and Development program held on the employees to develop desire products or services. While achieving the economy...
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