Mission and Vision Paper
Management and Organization Theory
September 7, 2014
In the corporate world, nothing happens without logistics and logistical support. The leaders of moving products and supplies within the United States and perhaps the world are without a doubt the United Parcel Service (UPS) and the FEDEX Corporation. Both companies have developed a mission statement that guides their daily operations as well as set the stage for future operations. This is an analysis of similarities and differences those statements and a closer look at the FEDEX Corporation and their Strengths, Weaknesses, Opportunities, and Threats (SWOT) assessment. Both companies have developed a mission statement that defines them as a business and guides their daily operations. Although both spell out the purpose of their company, both have taken a different approach at delivering them. With United Parcel Services they have listed their mission statement in bullet format while FEDEX lists their mission statement as a paragraph. The appearance and readability of each company’s statement plays a role in how they are perceived. United Parcel Services drives home their mission statement with a key points, bullet format as follows (UPS, 2013): • “Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do.” • “Maintain a financially strong company-with broad employee ownership-that provides a long-term competitive return to our shareowners.” • “Inspire our people and business partners to do their best, offering opportunities for personal development and success.” • “Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve.” The United Parcel Service has taken the direct approach of presenting their mission statement by providing the reader with the key points. The way UPS has written their bullets I believe they are to direct and concise. They limit the reader’s ability to apply them on a broad range of issues or topics. Additionally, UPS does not reference any of the company’s vision in its mission statement. They reference the growing of their business but do not give ways of doing that. This lack of a direction forward in its mission statement leave UPS stakeholders having to wonder what the future of their company could possibly be. The FEDEX Corporation’s mission statement is presented to its customers, workers, and investor as an easy to read and understand paragraph format (FEDEX, 2014): “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.” This mission statement highlights some of the FEDEX Corporation values while laying out the company’s responsibilities to their stakeholders. The vision of the company can be obtained from reading this mission statement as well as sort of road map ahead. In my opinion, this mission statement has had more thought put into it than the mission statement of the United Parcel Service. With that being said, we will examine the FEDEX Corporation closer to evaluate several areas of the strategic management and goals.
As we take a closer look at the FEDEX Corporation, we can see that they are among the top companies in the United States in terms of social responsible. They placed seventh on a survey of US consumers conducted by the Reputation Institute and the Boston College Center for...