Mission and Vision

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About a year ago I purchased a smart phone that runs off of Google’s Android operating system and it changed my entire perception on the future of information. The capabilities they put in the palm of your hand seem almost limitless. Any bit of information you need can be retrieved at a moment’s notice. After seeing how Google has incorporated the different areas of its information business into a mobile, I thought I would see how all this related back to their mission and vision statements. As it turns out, Google’s mission and vision statement is a well phrased sentence that encompasses everything they do. “To organize the world's information and make it universally accessible and useful,” (Google, 2010). Google has a clear and straight forward mission statement, and this company has proven that it has no intention of not accomplishing what they stand for. According to the book Management; Challenges for Tomorrow’s Leaders, the organization’s mission, “reflects its fundamental reasons for existence,” and Google has delivered, and continues to deliver information that is accessible and useful (Lewis, Goodman, Fandt, & Michlitsch, 2007). A vision statement as defined by the book is, “intended to guide the organization into the future” (Lewis, Goodman, Fandt, & Michlitsch, 2007). Whereas Google tends to talk about its mission and vision as though they are the same thing, I found another paragraph on Google’s corporate webpage that spells out where they see themselves going in the future: “Search is how Google began, and it's at the heart of what we do today. We devote more engineering time to search than to any other product at Google, because we believe that search can always be improved. We are constantly working to provide you with more relevant results so that you find what you're looking for faster” (Google, 2010). It is important for a company to designate what it is they do just as Google has done, but they should also set forth an idea as to how...
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