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DISNEY LAND PARK, CALIFORNIA

INTRODUCTION

Disneyland, California is owned by Walt Disney Company and was opened on July 17th 1955, and has an estimated 515 million visitors every year and is located in California which is well accessible by all modes of travel and is just 1 hr travel from LA airport.

ANALYSIS OF STRATERGIC POSITION

PEST ANALYSIS

A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:
    • Political
    • Economic
    • Social
    • Technological

This will explain the macro environmental influences on the company, forces to which it must respond to, but over which it cannot influence directly.

POLITICAL
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. They have a direct impact on the way a business operates. The political arena has a huge influence upon the regulation of public and private sector businesses, and the spending power of consumers and other businesses.

1) Employment laws:   employment rate was 74.9 % which goes to prove the effectiveness of the employment law
2) Political stability:   increased FDI inflow of $1.5 trillion as on 2004 shows the political stability. FDI can increase only when the government has been stable and its policies have more feasible trade regulations and tariffs.
3) Environmental regulations: Public utilities like electricity are state owned

ECONOMIC

All businesses are affected by economical factors nationally and globally. Whether an economy is in a boom, recession or recovery will also affect consumer confidence and behavior. This will impact upon the nature of the competition faced by the industry. Economic factors affect the purchasing power of potential customers, and the state of the internal/external economy in the short and long-term.
1) GDP( gross domestic product)   - USA is one of the worlds 1st   largest... [continues]

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