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Name: Sandra Efiannayi

Access to Health & Human Science, Nursing, Social Work and Law

Assessment Tasks and Criteria

Unit 1 Reading and Comprehension of Texts – Mass Media

(FC4/3/LN.041 + FC4/2/LN/048)

Submission Date: 12th November 2012

Task 3 – Mass Media

There are two parts to this Assessment:

i. Annotation of ‘War Child’ poster

For the first part of Task 2, students will work in teams, and will annotate one of the four ‘War Child’ posters. Students will focus their group discussions and evidence on what they feel is the intention or message the advertisers wanted to send to the target audience. You will also evaluate who the target audience is, and analyse the effectiveness of the advertiser’s use of language, imagery and colours (advertising techniques) in achieving their intentions. Students must also discuss and evidence their understanding of the social, historical and cultural features which they feel are explicit and implicit within the poster. For this task, all students must demonstrate that they are taking an active and contributory role within the discussion and annotation process and that you have met the assessment criteria for this element of the task. Photographs of each group’s annotated ‘War Child’ poster will be taken. (1.1 – 4.2)

ii. Compare and contrast the two advertisements by holiday companies to inform and persuade their target audience

For this part of Task 3, you must compare and contrast the two holiday advertisements for Ibiza and Blackpool. Use the writing frame and assessment task criteria to help you structure your writing.

Paragraph 1 - Introduction (1.2)
Introduce the two adverts, what they are for? Are they predominantly trying to persuade or inform? Mention the fact that you are going to compare and contrast them, and will be evaluating who the target audience is, evaluating what style and form the advertiser’s use, analysing the language used in the advertisements, and evaluating the imagery and colours that the advertisers have used. You will also mention that you will be analysing the social, historical and cultural features in the advertisements which are explicit and implicit. You must also comment on how you will be evaluating what all of the above (advertising techniques) has with regard to the overall effectiveness of the advertisements in targeting the audience.

|In this media essay, I’m going to compare two adverts – which are adverting on holidays. The first advert is for the ‘IBIZA’ (I will call this advert A) The | |second is for ‘BLACKPOOL’ (I will call this advert B) Although they are both adverting on holiday, the advert holiday is totally on a different ways. This is| |because they are aimed at different group of people. | | | | |

Paragraph 2 – Target Audience (3.1)
Compare and contrast the two advertisements with regard to the target audience. Here you must evaluate who you think the advertisements are aimed at. You need to give at least two main points of evidence here. You also need to summarise how effective you think the advertisements are with regard to the targeting of the audience.

|The advert A is persuading the young people and also giving information to what they are presenting for them during the time spent on their holiday. The | |advert B is also persuading people by giving them a free ticket to come to the Blackpool tower a place for holiday also informing them for is best to receive| |like the Tower complex houses have many attractions in all kind of entertainments...
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