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|Outcomes of the session: | |Using PESTE analysis identify the opportunities and threats of your organisation | |Complete a SWOT analysis on your organisation | |Use the PESTE and Swot analysis to demonstrate the how the hotel is adapting to its changing external environment. |

1. Read the links set up on Moodle, session 12, on trends in the Hospitality Industry.

2. Complete a PESTE for the organisation based on today’s current external environment (and the research from qu1). Relate to business system/design features where possible. |Political |Economic |Social | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |...
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