RUMBIDZAI B TAKAWIRA
THE SEVEN C’S OF COMMUNICATION
Communication is the process by which an individual transmits stimuli to modify the behaviour of other individuals. The seven C’s are also known as the “Principles of Effective Communication” and are called Seven C’s because all the words begin with the letter C and they are seven in number.
THE SEVEN C’S OF EFFECTIVE COMMUNICATION:
The message must be complete!
The message should convey all facts required by the audience. The sender must consider the receivers mindset, and convey the message accordingly
A COMPLETE MESSAGE HAS THE FOLLOWING FEATURES:
* It develops and enhances the reputation of the organisation * It is cost saving – no missing information hence no extra costs incurred in conveying another message. * Gives additional information wherever required and leaves no questions in mind * It helps in better decision making by the receiver as all the desired information is provided. * It also persuades the audience
Means wordiness; that is communicating what you desire to convey using the least possible number of words without for-going the other C’s of communication.
CONCISE COMMUNICATION HAS THE FOLLOWING FEATURES:
* Both time and cost saving
* Underlines and highlights the main message by avoiding the use of excessive and needless words * Provides short and essential messages in limited words. * It is more appealing and comprehensible to the audience * It is non-repetitive
Implies “stepping into the shoes of others”
One must take the audience into consideration, that is
* Audience View Points
* Educational Level
Make an attempt to envisage your audience, their...
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