Bachelor of Business Prescribed Textbooks - Trimester 1 2013 Unit Code ACC101 ADV101 COM104 ECO101 HOS101 IND101 MGT101 MGT102 MGT103 MKT101 MKT102 MKT103 PRN101 TOU101 ACC201 Fundamentals Of Management Accounting and Business Finance Understanding Advertising Sound, Vision and News Economics In A Business Environment Introduction To Accommodation Management Industry Practices Management Principles and Practices Introduction To Hospitality, Tourism and Events Service Industry Theory Understanding Marketing Introduction To Consumer Behaviour Marketing Communications Understanding Public Relations Tourism Theory and Practice Introduction To Applied Finance Textbook Accounting Business Reporting for Decision Making Advertising: Principles and Practices The Electronic Reporter: Broadcast Journalism in Australia Principles of Economics Hotel and Lodging Management: An Introduction No textbook Management: Asia Pacific Edition No textbook Service Management Principles of Marketing Consumer Behaviour Advertising: An Integrated Marketing Communication Perspective Strategic Public Relations Tourism Management Fundamentals of Corporate Finance Strategic Brand Management: Building, Measuring, and Managing Brand Equity Advertising: An Integrated Marketing Communication Perspective Advertising Concepts and Copy Advertising by Design: Generating and Designing Creative Ideas Across Media The Electronic Reporter: Broadcast Journalism in Australia Making Radio The Electronic Reporter: Broadcast Journalism in Australia The Magazine Handbook EPMS (Event Project Management Systems) (CDROM) Festival and Special Event Management The Cambridge Handbook of Creativity Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life Reference Birt, J., Chalmers, K., Byrne, S., Brooks, A. & Oliver, J. 2012, Accounting business reporting for decision making , 4th ed, John Wiley & Sons Ltd, Milton, QLD. Wells, W., Spence-Stone, R. & Crawford, R. 2011, Advertising: principles and practices , 2nd ed, Pearson Education, Frenchs Forest, NSW. Alysen, B. 2006, The electronic reporter: broadcast journalism in Australia , UNSW Press, Sydney. Gans, J., King, S., Stonecash, R. & Mankiw, G. 2011, Principles of economics , 5th ed, Cengage Learning, South Melbourne, VIC. Stutts, A.T. & Wortman, J. 2006, Hotel and lodging management: an introduction , 2nd ed, John Wiley & Sons , New York, US. No textbook Samson, D. & Daft, R.L. 2009, Management: asia pacific edition , 4th ed, Cengage Learning, South Melbourne, VIC, No textbook Kandampully, J. 2006, Service management, 3rd ed, Pearson Education, Upper Saddle River, US. Kotler, P. & Adam, S. 2009, Principles of marketing , 4th ed, Pearson Education, Frenchs Forest, NSW. Schiffman, L.G., Bednall, D., O'Cass, A. & Paladino, A. 2011, Consumer behaviour , 5th ed, Pearson Education, Frenchs Forest, NSW. Belch, G.E., Belch, M.A., Kerr, G, & Powell, I. 2011, Advertising: an integrated marketing communication perspective , 2nd ed, McGraw-Hill, Australia. Harrison, K. 2011, Strategic public relations , 1st ed, Palgrave Macmillan, Sydney, NSW. Leiper, N. 2004, Tourism management, 3rd ed, Pearson Education, Elsternwick, VIC. Brealey, R.A., Myers, S.C., & Marcus, A.J. 2011, Fundamentals of corporate finance , 7th ed, McGraw-Hill , London.
ADV201 ADV202 ADV203 ADV204 COM201
Brand Building Implementing Advertising Strategy Advertising Copywriting Visual Communications Audio Feature Production Audio Feature Production Audiovisual Feature Production Editing and Design Event Managment Event Management Creative Thinking and Innovation
Keller, K.L. 2008, Strategic brand management: building, measuring, and managing brand equity , 3rd ed, Pearson Education, US. Belch, G.E., Belch, M.A., Kerr, G, & Powell, I. 2011, Advertising: an integrated marketing communication perspective , 2nd ed, McGraw-Hill, Australia. Felton, G. 2006, Advertising concepts and copy , 2nd ed, WW Norton & Co, New York, US. Landa,...
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