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  • Jan. 2013
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JOE BAKER
Joe Baker Design Ltd. Managing Director 1991-date.
A design- based consultancy that specialized in delivering a fully bespoke service that took product development through from initial concept to finished approved product. In this role we have dealt with a wide variety of customers both domestically and internationally. These include, Burberry, Henri Lloyd, Hackett, Moss Bross, Musto,
Itochu Corporation, Ellesse, Rifle Jeans, BHS, Lee Jeans, Woolworths RSA, Woolmark, Otto Group, Hamanaka, Gola, Coin spa, Melka, Savoy Tailors Guild, Fila, Peter Werth,
Russell Athletic, Li and Fung, Pashley, Alan Paine, Aquascutum Canterbury of New Zealand
2004-2007


Development of an entirely new "Off Field" range. This was done from initial brand concept through to full design, manufacturing sourcing and delivery of bulk samples. The brand was successfully launched in The U.K, across Europe The U.S.A and Japan. Buyer. Concept Man
1993-6


Responsible for the development of the original retail format buying and product development of the tops division and the development of in house coordinated brands. This involved all stages of product design and range planning working within a small team of buyers and merchandisers and designers. The first store opened in 1984 and eventually peaked at 50 stores by 1986. Buying and Merchandise Director River Island
1986-91


I was responsible for the transfer of the original Concept Man stores to the River Island format and the subsequent co-ordination of men’s and women’s themes as the River Island format superseded the Chelsea Girl Chain. SELFRIDGES department stores, fashion buyer-menswear 1982-83 Responsible for the purchase of all fashion product in the men’s department .The brief was to introduce fashion into what had formerly been a rather dated menswear department. This was done introducing a selection of new brands and taking them out of the traditional departmental structure of the stores and presenting them as complete...