Minute Clinic

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1) There are four promotion strategies for the intangible services. The first one is stressing tangible cues. A tangible cue is a concrete symbol of the service offering. The facilities that customers visit or from which services are delivered, are a critical tangible part of the total service offering. Minute Clinic healthcare centers are open seven days a week with later hours than traditional doctors have. They don’t require appointments and can provide patients with a diagnosis and prescription within 15-45 minutes; in this way the long waits are avoided. They are located in convenient retail settings. The second promotion strategy is the use of personal information sources. A personal information source is someone consumers are familiar with or someone they admire or can relate to personally. Minute Clinic is an innovator in the “retailization of healthcare”. The company is expanding very quickly as there’s a need for cheaper and more accessible healthcare. In addition more than 80% of the patients are satisfied with the convenience of the retail clinic, and with the quality and the cost of services. The third promotion strategy is the creation of a strong organizational image. One way to implement it is to manage the evidence, including the physical environment of the service facility, the appearance of the service employees, and the tangible items associated with a service. MinuteClinic is staffed by nurse practitioners and physician assistants who specialize in family healthcare. It offers cheap and accessible healthcare. It provides basic medical services for common ailments, offers vaccines, physicals and electronic records. The last promotion strategy is the engagement in post purchase communication. It refers to the follow-up activities that a service might engage in after a customer transaction. For example in 2006 the Harris Interactive poll was held and in the end the response to the clinics has been positive. 2) Customized services are more...
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